by The India fertility monitor market is gaining significant traction owing to the increasing cognizance among women regarding ovulation monitoring and fertility tracking. Fertility monitors help identify the fertile window in a woman’s menstrual cycle, which is the time she is most likely to get pregnant. Key factors driving the demand for fertility monitors in India include rising infertility rates, delayed pregnancies, growing popularity of natural family planning methods, and availability of advanced ovulation monitoring devices with high accuracy.
India fertility monitor market is estimated to be valued at US$ 2.82 Mn in 2024 and is expected to exhibit a CAGR of 8.3% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the India fertility monitor market are F. Koninklijke Philips N.V.,
Schiller, Midmark Corporation, Smiths Medical, Vyaire Medical, Inc., SDI Diagnostics,
Nihon Kohden Corporation, COSMED srl, Fukuda Sangyo Co. Ltd., Medicare Systems, MGC Diagnostics Corporation, and LabTech. The increasing focus on maintaining reproductive health is fueling demand for fertility monitors across the country. Women are widely adopting these devices to avoid unplanned pregnancies and maximize the chances of conception. Moreover, leading manufacturers are expanding their product portfolios to cater to the evolving needs of consumers, which is further propelling the market growth.
India fertility monitor market growth is expanding at a swift pace on account of growing internet penetration and rising adoption of e-commerce platforms. Leading manufacturers are focusing on strengthening their online presence and incorporating advanced features like cloud connectivity and fertility tracking apps. This allows users to seamlessly track vital fertility metrics from the comfort of their homes. Remote monitoring capabilities have further increased the popularity of digital fertility monitors among working professionals and busy lifestyles.
Market key trends
One of the key trends gaining momentum in the India fertility monitor market is the rising popularity of fertility tracking apps. Women are extensively using fertility apps and wearable devices integrated with advanced algorithms to receive personalized ovulation predictions. Technological advancements are facilitating seamless data sharing between monitors and companion mobile applications. This allows continuous and accurate monitoring of fertile window, menstrual cycles, basal body temperature, cervical mucus changes, and other fertile signs from any location.
Porter’s Analysis
Threat of new entrants: New companies entering the India fertility monitor market is moderate due to high initial investment required for R&D and manufacturing. Established players enjoy economies of scale and brand recognition.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitutes and low switching costs. Buyers can choose from a wide range of products based on their specific needs.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many suppliers for components and few players manufacturing fertility monitors. Suppliers do not hold strong negotiating power over prices.
Threat of new substitutes: Threat of new substitutes is high as other diagnostics tools like ultrasound scans can be used for fertility tracking.
Competitive rivalry: The competitive rivalry in the market is high due to presence of established brands continuously investing in product innovations.
Geographical Regions: India Fertility Monitor Market Regions Analysis shows that the India fertility monitor market is concentrated in western and southern regions of India, accounting for over 60% of the total market value. This is due to higher awareness levels and affordability in these regions.
The fastest growing region for the India fertility monitor market is expected to be northern India between 2024-2031. This is attributed to rising healthcare expenditure, growing penetration of digital healthcare tools especially in urban centers, and increasing focus of market players on tier 2 and tier 3 cities.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. LinkedIn
