by The paper doilies market has seen consistent growth in recent years owing to its wide applications in gifting, home décor, and social events. Paper doilies are economical napkins made from kraft paper or decorative paper that are used under plates, cups, or decorating cakes. Their absorbent nature makes them ideal for soaking up spills and messes without the mess.
The Global Paper Doilies Market is estimated to be valued at US$ 284.3 Mn in 2024 and is expected to exhibit a CAGR of 2.7% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the paper doilies market are AVIS d.o.o., Maesindo Indonesia Ltd., Garcia De Pou, Xiamen Lantianwei Imp. & Exp. Co., Ltd., Gráficas Salaet, Novacart Corporate, Monteverdi Srl, Mafcote Inc., Graphic Management Specialty Products, Paterson Pacific Parchment Co., Larsen Packaging Products, Inc., Geeta Enterprises, Duni AB, Pactiv Evergreen Inc., Kraft Foods Group, Sofidel Group, Papeteries de Genval, Sappi Lanaken, Mondi Group, and International Paper. The rising popularity of parties and home gatherings has fueled demand for paper doilies. Their availability in a wide range of colors, designs, and sizes according to the occasion further augments their adoption. The paper doilies market has witnessed steady expansion across developed as well as developing regions driven by increasing spending on home décor and gifting.
Paper Doilies Market share has been on the rise due to the growing demand for parties, housewarmings, weddings, and other social gatherings. Their affordability and ability to add visual appeal to any table setting have made them a preferred choice over cloth doilies for events and celebrations. Meanwhile, the increasing popularity of DIY home décor projects utilizing flowers, ribbons, and paper accents has augmented the demand for decorative paper napkins.
The global expansion of quick service restaurants along with the organized retail industry has further spurred market growth. While QSRs increasingly use custom paper doilies to enhance the dining experience of patrons, retail outlets offer a diverse range of doilies to cater to different consumer personas and tastes. Moreover, leading manufacturers have strengthened their distribution networks across emerging nations in Latin America, Middle East, and Asia Pacific which will drive the market in the coming years.
Market key trends
Sustainable and eco-friendly paper doilies made from recycled or FSC certified paper are gaining notable traction in line with the global focus on reducing waste. Premium varieties infused with natural essential oils or fragrances are also witnessing high demand from customers looking to enhance ambiance. Meanwhile, the rising geriatric population opting for home-based care has spurred innovations in doily designs integrating functionality for elderly users. The market will continue witnessing increased customization and novel varieties to cater to new customer segments.
Porter’s Analysis
Threat of new entrants: Low capital requirements and existing customers of paper napkin industry pose low threat. However, established players have economies of scale.
Bargaining power of buyers: Buyers have low bargaining power as product differentiation and switching costs are high. Doilies are specialized customized products.
Bargaining power of suppliers: suppliers have moderate bargaining power as raw materials like paper pulp are commoditised but suppliers of specialized customized doilies have some power.
Threat of new substitutes: Threat of substitutes like plastic doilies is low as paper doilies are premium product but environment regulations can increase substitutes threat.
Competitive rivalry: The Paper Doilies Market Challenges and Opportunities are shaped by intense competition among tissue paper manufacturers and doilies manufacturers, as industry concentration remains moderate to high.
Geographical Regions
North America region accounts for the largest share in the global paper doilies market in terms of value owing to high demand from event industries and rising culture of gifting. Developed markets like United States and Canada dominate North America doilies market.
Asia Pacific region is expected to witness fastest growth during forecast period due to increasing middle class population, rising disposable incomes and changing consumer lifestyles in developing countries like China and India. Growth in food & beverages industries also support doilies market growth in Asia Pacific region.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
Ravina Pandya
Ravina Pandya,Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. LinkedIn
