by In today’s stressful world, sleep has become a luxury for millions. While many struggle to catch even six hours of rest per night, a new type of tourism has emerged – sleep tourism. Simply put, sleep tourism involves traveling to destinations specifically chosen for their restorative environments and abilities to help visitors relax and recharge through high-quality sleep.
Factors Driving the Rise of Sleep Tourism
Changing Lifestyles and Work Culture
With the 24/7 always-on work culture, many feel they are constantly fighting an uphill battle for rest. The stresses of modern careers and lifestyles have led to a rise in sleep disorders and fatigue. Sleep Tourism offers an escape from these stresses and a chance to unwind.
Need for Digital Detox
Excessive screen time and digital connectivity have disrupted sleep cycles for many. Sleep tourism destinations often tout themselves as places to truly “unplug” with no WiFi or phone signals. This digital detox allows deep restoration.
Wellness & Anti-Aging
Getting quality sleep is correlated to wellness, healthier aging, and lower disease risk. Sleep tourism taps into the wellness and medical tourism markets by enabling restorative sleep in optimal environments.
Gap in Home Infrastructure
While many cannot get quality sleep even at home due to noise, light or other interruptions, certain destinations have state-of-the-art sleep facilities and infrastructure optimized for rest. This gaps drives travellers to them.
Popular Sleep Tourism Destinations
Iceland’s Midnight Sun
Deeply wooded areas of Finland see travelers partake in “forest bathing” – an ancient form of shinrin-yoku or forest therapy shown to reduce stress and improve sleep. Fresh air, birdsong and tranquility have restorative effects.
Namibia’s Starry Skies
Africa’s oldest desert, the Namib, holds an attraction for astrotourists seeking its spectacular night skies free from light pollution. Dark sky campsites and eco-lodges provide the ideal setting for restorative rest.
Alaska’s Northern Lights
Witnessing the enchanting dance of the northern lights is a big lure for Alaska’s sleep tourism industry. Minimal disruptions and fairy-tale vistas have stress-relieving properties beneficial for sleep.
Nepal’s Tranquil Tea Estates
Nepal’s tea estates fall into a sweet spot – removed from cities, bustle and digital connectivity yet with comfortable hospitality. Their calming environs combined with Himalayan vistas restore both body and mind.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Ravina Pandya
Ravina Pandya,Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. LinkedIn
