The All Wheel Drive Market (AWD) is a key automotive technology providing stability, control, and traction across varying road conditions. AWD systems redistribute torque to all wheels and help drivers navigate rain, snow, dirt roads, and other unpredictable surfaces more safely. As electric vehicles continue gaining popularity due to their environmental benefits, major automakers are enhancing their EV lineups with AWD capabilities to meet consumer demands.
AWD systems improve overall vehicle handling and safety. By sending power simultaneously to all wheels, these systems offer better acceleration, braking, and cornering abilities compared to two-wheel drive vehicles. AWD has become popular for SUVs, crossovers, luxury cars and performance vehicles wanting enhanced traction without compromising fuel efficiency.
Global all wheel drive market is estimated to be valued at US$ 38.24 Bn in 2024 and is expected to reach US$ 65.27 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Key Takeaways
Key players operating in the AWD market are AB Volvo, American Axle Manufacturing, Inc., BorgWarner Inc., Continental AG, Dana Incorporated, GKN Plc, Honda Motor Company Ltd., JTEKT Corporation, Magna International Inc., Nissan Motor Co., Ltd.,, Tesla, Inc., Valeo SA, ZF Friedrichshafen AG. These prominent automakers are investing in R&D to transition AWD capabilities to electric platforms.
The growing demand for SUVs and crossovers globally is fueling the All Wheel Drive Market Growth. As off-roading and adventures become increasingly popular leisure activities, consumers prefer vehicles with enhanced traction and control on diverse terrains.
Major automakers are expanding their AWD offerings geographically to tap developing automotive markets in regions with rugged terrains like Eastern Europe, Asia-Pacific and Latin America. Additionally, they are localizing production to cater to custom regulatory requirements and realize cost efficiencies.
Market key trends
One key trend gaining traction in the All Wheel Drive Market Size and Trends is electrification. With stringent emissions regulations and consumer environmental awareness rising, automakers are enhancing their electric lineups with AWD powertrains for performance and traction. Technologies like dual-motor electric AWD systems provide instant torque control and all-wheel engagement for EVs. This is accelerating the industry-wide shift towards sustainable mobility.
Porter’s Analysis
Threat of new entrants: All Wheel Drive vehicles require significant investment and established brand image which makes difficult for new companies to enter the market.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitute drivetrain options.
Bargaining power of suppliers: Component suppliers have moderate bargaining power as automakers can switch to alternate suppliers.
Threat of new substitutes: Front Wheel Drive and Rear Wheel Drive vehicles are alternatives but All Wheel Drive provides better traction and control.
Competitive rivalry: Intense competition exists between established automakers to offer fuel-efficient and higher performance All Wheel Drive vehicles.
Geographically, North America holds the major share of the all wheel drive market in terms of value due to severe winter weather conditions and demand for luxury SUVs and pickup trucks with enhanced traction and control. Asia Pacific is expected to be the fastest growing regional market between 2024 to 2031 mainly due to increasing preference for all wheel drive vehicles among customers in China and India seeking improved handling during monsoon.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Ravina Pandya
Ravina Pandya,Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. LinkedIn