July 19, 2024
Curling Irons Market

Cordless Curling Iron Segment Is The Largest Segment Driving The Growth Of Curling Irons Market

The global Curling Irons Market is estimated to be valued at US$ 1.29 Billion in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Curling irons are hairstyling tools that use heat to shape and rearrange the cuticle layers of hair to form curls in hair. Different types of curling irons are available based on their power source like corded or cordless curling irons. Cordless curling irons are gaining more popularity due to their convenience of use without being attached to power outlets.

Market key trends:

The cordless curling iron segment is expected to witness robust growth during the forecast period. Cordless curling irons provide more flexibility and freedom of movement as compared to corded curling irons. Growing demand for convenient and easy to use hairstyling products along with increasing purchasing power of consumers is driving the adoption of cordless curling irons. In addition, advancement in lithium-ion battery technology has enabled manufacturers to develop long lasting rechargeable curling irons without cords. Rising popularity of DIY hairstyling trend through online tutorials and social media influencers is also fueling the demand for personal care appliances like cordless curling irons.

SWOT Analysis

Strength: Curling Irons offer convenience and ease of use for styling hair quickly. They help curl, wave or smooth hair with little effort.

Weakness: Curling Irons require frequent replacement of heating elements over time which increases operational costs. Prolonged contact with heated plates can damage hair if not used carefully.

Opportunity: Growing popularity of self-grooming trends among millennials and Gen Z is raising demand for personal styling appliances like curling irons. Increasing availability of multi-functional products with advanced features also presents opportunities.

Threats: Availability of alternative hairstyling methods and appliances like blow dryers and flat irons pose threats. High upfront costs compared to alternatives can deter certain consumer segments. Stringent regulations on product safety are a challenge.

Key Takeaways

The Global Curling Irons Market Size is expected to witness high growth, exhibiting CAGR of 7.3% over the forecast period, due to increasing focus on personal grooming and styling trends. Easy availability of a wide range of curling irons at varying price points further bolsters market growth.

North America currently dominates the global curling irons market owing to higher disposable incomes and greater product exposure. However, Asia Pacific is anticipated to grow at fastest pace during the forecast period, driven by rising middle class population and accelerating millennial spending on consumer goods in countries like China, India and others.

Key players operating in the curling irons market are Conair, Helen of Troy, Cezanne, Kizure, InfinitiPro, BaBylissPRO, Hot Tools, Remington, HSI Professional, Bio Ionic, Russell Hobbs, Xtava, Herstyler, Bed Head, John Frieda, Tresemme, Revlon, Paul Mitchell, CHI, and Babyliss. These companies compete based on offerings of multi-functional products, advanced features, competitive pricing to appeal different consumer demographics worldwide


1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it