July 20, 2024
Diaper Market

Global Diaper Market is estimated to Witness High Growth Owing To Increased Disposable Incomes

The diaper market is estimated to be valued at US$ 93.4 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview: –

Diapers are absorbent garments worn by babies, toddlers who are not yet potty trained, and by children, and adults who cannot control their bladder or bowels. They are made from various materials like polyethylene, polyester, cotton, and synthetic materials like cotton. Key applications of diapers include baby diapers and adult diapers. Baby diapers are extensively used for babies and toddlers below three years of age. Adult diapers are used by adults who are suffering from physical conditions like incontinence and bed wetting.

Market Dynamics: –

The diaper market growth is driven by increasing disposable incomes in emerging countries allowing parents to spend more on baby care products like diapers. Additionally, growing baby boomer population suffering from conditions like incontinence is also positively impacting demand for adult diapers. Changing lifestyles and increasing number of working women is another factor fueling sales of diapers through e-commerce platforms providing convenience. Furthermore, introduction of organic and eco-friendly diapers by manufacturers addressing sustainability concerns of consumers is expected to open new avenues for market expansion over the forecast period.

SWOT Analysis: –

  • Strength: – The diaper market has strong brand awareness and customer loyalty towards premium brands which provides reliable quality. Rapid urbanization and rising women workforce has increased the demand for convenience products like diapers. Innovation and technological advancements in terms of new absorbent materials has enhanced diaper absorption capacity and comfort.
  • Weakness: – Fluctuations in raw material prices increases the production cost of diapers. Developing markets have low consumer awareness about hygiene and advantages of using diapers which hinders the market growth.
  • Opportunity: – Growing birth rates in developing regions of Asia Pacific and Middle East & Africa provides new opportunities for market expansion. Rising disposable incomes allow consumers to spend more on premium baby care products.
  • Threats: – Implementation of stringent regulations regarding use of materials and waste disposal systems increases compliance costs for manufacturers. Availability of cheaper alternatives like cloth diapers becomes a threat.

Key Takeaways: –

The Global Diaper Market Growth is expected to witness high, exhibiting CAGR of 8.4% over the forecast period, due to increasing birth rates globally. Developing nations in Asia Pacific are experiencing significant rise in middle class population which is raising disposable incomes and sparking the demand for premium diapers.

Regional analysis The Asia Pacific region dominates the global diaper market and is expected to continue its leading position during the forecast period. China, India and other developing Asian countries have large young population and rising birth rates which drives the consumption of diapers in the region. North America represents another major market due to high living standards and awareness about infant hygiene.

Key players operating in the diaper market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. These companies are focusing on new product innovations, expanding distribution networks and partnerships to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it