July 24, 2024

The Global Digestive Health Products Market is driven by changing consumer preferences towards gut health

Digestive health products aid in improving digestion by providing beneficial bacteria such as probiotics and prebiotics to the gut. Probiotics are live microorganisms that help restore the natural balance of microflora present in the gut, while prebiotics are non-digestible fibers that stimulate the growth of beneficial bacteria in the intestine. Rising awareness about healthy eating and gut health has led to an increase in demand for digestive health products such as yogurt, cheese, soy food, kefir, and supplements containing probiotics and prebiotics. The benefits of digestive health products include easing digestive conditions, boosting immunity, and reducing inflammation, among others. The global digestive health products market consists of products such as dairy products, bakery products, cereals, non-alcoholic beverages, and supplements.

The global Digestive Health Products Market is estimated to be valued at US$ 47.02 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One key trend in the digestive health products market is the growing demand for gluten-free and vegetarian products. Gluten causes intestinal damage in people with celiac disease or gluten sensitivity. There has been a rise in the number of people adopting a gluten-free diet. Similarly, the vegan and vegetarian population seeking digestive health products made from plant-based ingredients is increasing rapidly. Food companies have responded to this demand by launching several new gluten-free and vegetarian products containing probiotics and prebiotics. Another key trend is the addition of functional ingredients to enhance the benefits of digestive health products. Ingredients such as probiotic strains, prebiotic fibers, plant extracts are being included to make products more effective in maintaining bowel regularity, easing digestive disorders, and increasing nutritional absorption.

Porter’s Analysis

  • Threat of new entrants: The threat of new entrants is moderate as the industry requires high investment and R&D. Established brands hold a major market share.
  • Bargaining power of buyers: The bargaining power of buyers is high as the market offers a variety of product options. Buyers can easily switch between brands based on price and quality.
  • Bargaining power of suppliers: The bargaining power of suppliers is moderate as the industry relies on a limited number of raw material suppliers. However, established players can source from multiple suppliers.
  • Threat of new substitutes: The threat of substitutes is low as digestive health products have limited substitutes. Products from other categories cannot provide the specific health benefits.
  • Competitive rivalry: The competitive rivalry is high due to the presence of global as well as regional players. Players compete on the basis of product innovation, pricing, and marketing.

Key Takeaways

The global digestive health products market is expected to witness high growth. Advances in formulations, awareness about gut health, and growing health-conscious consumer base are fueling market expansion.

Regional analysis: North America dominates the market currently due to higher health awareness and focus on disease prevention. Asia Pacific is expected to witness the fastest growth over the forecast period supported by improving gut health products in countries like China, India, and Japan.

Key players: Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. Players are investing in clinical trials to enhance product formulations. They are also adopting marketing strategies like promotions, discounts, and new product launches.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it