July 24, 2024
Facial Tissue Market

Facial Tissue Market Is Estimated To Witness High Growth Owing To Growing Awareness About Hygiene and Personal Care

The global facial tissue market is estimated to be valued at US$ 13.41 billion in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Facial tissue refers to a soft and absorbent disposable paper product that is used for a variety of purposes like wiping the face, removing makeup, and cleaning the nose. Facial tissues offer several advantages such as convenience, hygiene, and portability. The increasing awareness about hygiene and personal care has driven the demand for facial tissues. Additionally, the rising disposable income and changing lifestyle patterns have also contributed to the market growth. The need for facial tissues has been further driven by the increasing prevalence of respiratory infections and allergies. Moreover, the demand for premium facial tissues, infused with moisturizing agents and fragrances, has gained momentum among consumers.

Market Key Trends:

The key trend driving the facial tissue market is the growing focus on sustainability. With increasing environmental concerns, consumers are becoming more conscious of their choices and seeking products that are eco-friendly. As a result, there is a rising demand for facial tissues made from recycled materials or from sustainable sources. Manufacturers are also adopting sustainable practices in their production processes and packaging materials, which include the use of renewable resources and reducing carbon emissions. Furthermore, there is a growing trend of using biodegradable facial tissues, which decompose easily after disposal without causing harm to the environment. These sustainable practices and products are expected to drive the growth of the facial tissue market in the coming years.

PEST Analysis:

  • Political: The political stability and regulations related to the facial tissue market play a crucial role in its growth. Governments with stable policies and supportive regulations can provide a favorable environment for the market. For example, regulations promoting eco-friendly and sustainable packaging materials can create opportunities for facial tissue manufacturers.
  • Economic: The economic factors affecting the facial tissue market include disposable income, inflation rates, and consumer spending patterns. With increasing global economic development, rising disposable incomes, and changing lifestyles, the demand for facial tissues is expected to grow. Additionally, economic fluctuations and recessions can affect consumer purchasing power and impact the market.
  • Social: Social factors such as changing consumer preferences, hygiene awareness, and demographic shifts influence the demand for facial tissues. As consumers become more health-conscious and prioritize cleanliness, the demand for facial tissues increases. Moreover, the aging population and increasing urbanization contribute to the market’s growth.
  • Technological: Technological advancements in tissue production processes, manufacturing equipment, and packaging materials can significantly impact the facial tissue market. Innovations like wet strength tissues, scented tissues, and customization options can attract customers and enhance product offerings. Additionally, digital advancements in marketing and distribution channels can provide a competitive edge to market players.

Key Takeaways:

The Global Facial Tissue Market Size is expected to witness high growth, exhibiting a CAGR of 7.3% over the forecast period of 2023-2030. This growth can be attributed to several factors. Firstly, the increasing awareness and importance of personal hygiene, particularly during the COVID-19 pandemic, have resulted in higher demand for facial tissues. Additionally, the growing urbanization and changing lifestyles of consumers, especially in developing economies, are driving the market’s growth.

Regionally, Asia Pacific is expected to be the fastest-growing and dominating region in the facial tissue market. This can be attributed to the large population base, rising disposable incomes, and changing consumer preferences in countries like China, India, and Japan. Moreover, the increasing awareness about personal hygiene and the availability of a wide range of facial tissue products contribute to market growth in this region.

Key players operating in the facial tissue market include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, and Unicharm. These players dominate the market due to their extensive product portfolios, strong distribution networks, and focus on R&D activities to introduce innovative facial tissue products to meet consumers’ evolving needs.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it