by In India, alcohol is widely consumed, even in states with enforced prohibition. Traditionally, men are the primary drinkers, whereas women have also been known to indulge.
Alcohol in India is a socially accepted beverage, and consumption is rising due to urbanization, female empowerment, and increased disposable incomes. Nevertheless, there is still a stigma attached to drinking, especially for men.
Kesar Kasturi is a pure natural perfume without alcohol that infuses vibrant energy and refreshes the mind. It has been formulated with rare herbs and ayurvedic ingredients that help rejuvenate the body. It also provides vitality, keeps the skin healthy and prevents fatigue. It is suitable for all age groups.
The brand is backed by a scientific formula and is manufactured at an ISO-certified facility. The fragrance lasts for 6 to 8 hours and can be used anytime. It also makes a great gift for loved ones.
The company is also planning to launch other heritage alcoholic drinks like Chandr Hass, Royal Jagmohan, and Royal Mawalin soon. Besides, the company is using the same distillation process as that of the erstwhile royalty and will maintain high quality.
The India Alcohol Market was valued at INR 2,807,236.7 Bn in 2018 and is anticipated to reach INR 5,482,851.3 Bn by the end of 2027, growing at a CAGR of 7.8% during the forecast period (2019 to 2027).
Handia is a traditional rice beer brewed by Munda people in the Chotanagpur plateau. It is consumed as a health drink and to combat ailments such as cold, cough and tuberculosis. It also helps to cool the body during summer and prevents sun stroke.
Mundas prepare Ranu in their house and use it for consumption as well as business. They cook up to 1 quintal parboiled rice at a time in 4 nos of silver dekichi. They keep the substance for three days to process it.
Mahua is a spirit made from the bulbous flowers of Madhuca longifolia. The alcoholic drink is known for its floral aroma and taste, with smoky notes. It’s a libation that has been used by tribes to protect themselves from the harsh weather and extreme temperatures.
The alcohol is also an effective decoction to treat diabetes. A regular intake can help maintain normal blood sugar levels and prevent symptoms.
The fatty acid profile of mahua seeds is similar to that of coconut, shea and palm oil. It is high in stearic acid and oleic acids, and has low polyunsaturated fats. It’s also a healthier alternative to other tree-borne oilseeds like jatropha, castor and karanj, which are often toxic. Its ethanol content ranges from 10-25% abv.
Aside from the fact that it is one of the world’s oldest spirits, what’s most appealing about arrack is how easy it is to work with. It’s also versatile, combining well with various fruits and spices in cocktails, it is also used as an ingredient in punches.
In fact, it’s been gaining momentum, and is featured at several exclusive bars around the world. It’s a perfect cocktail spirit, and is being hailed as an alternative to rum and whiskey, as well as the traditional brandies.
Unlike rum or whiskey, which are made from sugarcane and malted barley, arrack is distilled from the fermented sap of coconut flowers. The sap is known as toddy, and it can only be harvested by climbing the tall trees by hand.
India Alcohol spirits are a big part of the country’s culture, and they were originally consumed during special events. Many of these drinks are made from grains or palm tree sap and can be quite strong. These beverages can also cause hangovers, so drink responsibly and be mindful of alcohol consumption.
Royal Jagmohan, Kesar Kasturi, and Mawalin are heritage liquors made from ancient recipes of Rajasthan’s royal families. They are now being sold by the Rajasthan Ganganagar Sugar Mills (RGSM) in attractive 90 ml miniature bottles.
The story behind these liqueurs goes back to the thirteenth century when Rana Hamir Chauhan of Ranthambhor received a recipe for an aphrodisiac from a mendicant. These liqueurs have been known to cure debility and weakness. They contain over 80 ingredients including saffron, Jaifal, Safed Musli, and crystal sugar.
Ravina Pandya, a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals.
