July 21, 2024

The Demand For Natural Sugar Substitutes To Drive Growth Of The Meso-Erythritol Market

The global Meso-Erythritol Market is estimated to be valued at US$ 348 Mn or in 2023 and is expected to exhibit a CAGR of 2.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Meso-erythritol is a natural four-carbon sugar alcohol. It is about 60-70% as sweet as sucrose but provides nearly zero calories and does not promote tooth decay. It is used as a sugar substitute in various food and beverage applications such as bakery, confectionery, pharmaceuticals and personal care products. Meso-erythritol has advantages over other sugar substitutes as it offers solubility and stability like sucrose without any unpleasant aftertaste. It can be substituted for sucrose, fructose or other nutritive sweeteners without compromising the taste, texture and quality of finished products.

Market Key Trends:

The growing demand for natural sweeteners is driving the demand for meso-erythritol in the global market. Consumers are demanding for food and beverages made from natural ingredients due to increasing health concerns over artificial sweeteners. Furthermore, rise in diabetic and obesity population has increased the adoption of sugar substitutes like meso-erythritol that do not cause blood sugar spike. Some other reasons fueling the market growth are favorable regulatory framework regarding the use of meso-erythritol as sweetener and rising use in the pharmaceutical industry as an excipient. In addition, growing confectionery and bakery industry globally will further propel the meso-erythritol market growth over the forecast period.

Porter’s Analysis:

  • Threat of new entrants: The meso-erythritol market requires high R&D investments and regulatory compliances which pose significant barriers for new players.
  • Bargaining power of buyers: The buyers have low bargaining power due to the specialized production process of meso-erythritol.
  • Bargaining power of suppliers: A few suppliers operate in the global market and possess significant bargaining power over buyers.
  • Threat of new substitutes: Alternative sugar substitutes like stevia and monk fruit extract pose threats but meso-erythritol has established its position.
  • Competitive rivalry: The market is dominated by large players who compete on the basis of product quality and pricing.

Key Takeaways:

The global meso-erythritol market is expected to witness high growth, exhibiting CAGR of 2.2% over the forecast period 2023 to 2030, due to increasing demand from food & beverage industry. The market size for 2023 is US$ 348 Mn.

The Asia Pacific region is expected to dominate the global meso-erythritol market during the forecast period. Rapidly growing food processing industry, rising health consciousness, and large consumer base are driving the demand in the Asia Pacific region.

Key players operating in the meso-erythritol market are Sweeteners Plus, LLC, Merck KGaA, Cargill, Incorporated, B Food Science Co., Ltd., Zhongshun Sci. &Tech., Futaste Co. Ltd., Mitsubishi Chemical Corporation, Shandong Sanyuan Biotechnology Co., Ltd., Baolingbao Biology Co.,Ltd, and Tate & Lyle. These players are focusing on new product launch and expansion strategies to strengthen their market position.