July 21, 2024
Outdoor Antenna Market

Growing urbanization and digitalization to drive growth of the Outdoor Antenna Market

The global Outdoor Antenna Market is estimated to be valued at US$ 3.51 Bn in 2023 and is expected to exhibit a CAGR of 9.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Outdoor antennas are used for transmitting and receiving electromagnetic waves in open air. They provide connectivity for applications such as telephony, radio, television broadcasts, wireless networks and surveillance systems. Outdoor antennas work on the principles of terrestrial and satellite communication and support technologies including 3G, 4G LTE, 5G and WiFi. They offer benefits such as improved coverage, high bandwidth, reliability and omni-directional signal. Growing digitization and launch of 5G networks are propelling the demand for advanced outdoor antennas.

Market key trends:
One of the key trends in the outdoor antenna market is the growing demand for high gain antennas. With increasing use of mobile devices and IoT, there is a need for enhanced coverage and connectivity especially in challenging terrains and remote locations. High gain antennas help extend the range of wireless networks by focusing transmitted and received signals in a specific direction. Manufacturers are developing high gain antennas with features such as flexible design, weather resistance and easier installation. Another trend is the increasing adoption of smart antennas. Smart antennas use advanced technologies like beamforming and null steering to enhance coverage and network capacity. They effectively optimize coverage through dynamic shaping of radiation pattern. This is expected to drive the demand of smart antennas in the coming years.
Porter’s Analysis

Threat of new entrants: The threat of new entrants in the outdoor antenna market is low. Establishing a new brand requires high investments in R&D and distribution channels. Moreover, the presence of established brands enjoy economies of scale.

Bargaining power of buyers: The bargaining power of buyers is moderate. The presence of several brands provides options to buyers. However, switching costs associated with compatibility issues increase buyer dependence on existing vendors.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. The availability of component manufacturers limits the influence of any single supplier. However, suppliers of key technologies can exploit their significance.

Threat of new substitutes: The threat of substitutes is low. There are limited substitutes that can match the performance delivered by outdoor antennas for various applications.

Competitive rivalry: The competitive rivalry in the outdoor antenna market is high due to the presence of numerous international and regional brands. Manufacturers compete on pricing, design innovation, and customer support.

Key Takeaways

The global Outdoor Antenna Market Growth is expected to witness high growth, exhibiting CAGR of 9.8% over the forecast period, due to increasing demand for high-speed data networks for applications such as IoT and cellular connectivity.

Regional analysis: North America is expected to dominate the outdoor antenna market during the forecast period. This is attributed to large-scale deployments of private LTE/5G networks across various industries in the region. Asia Pacific is anticipated to exhibit the fastest growth owing to increasing investments by governments and telecom operators in building smart infrastructure.

Key players operating in the outdoor antenna market are CommScope, Comba Telecom, Laird Connectivity, Radio Frequency Systems, Rosenberger, Amphenol Procom, Mobi Antenna Technologies, Tongyu Communication, Shenglu Telecommunication, Cobham Antenna Systems. Key players are focusing on new product launches and partnerships to expand their market share. For instance, in June 2022, Amphenol Procom launched a new 5G/LTE outdoor small cell antenna.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it