July 19, 2024
Anime Market

The Future of Anime Market: Growing Popularity and Increasing Demand Drive Market Growth

Market Overview:

The Anime Market is estimated to be valued at US$ 27.65 Billion in 2022 and is expected to exhibit a CAGR of 17.1% over the forecast period 2023-2030. Anime refers to the distinctive style of animation originating from Japan. It has gained immense popularity worldwide due to its unique storytelling techniques, vibrant visuals, and diverse genres. The market offers a wide range of products, including TV series, movies, merchandise, and streaming services. Anime has witnessed significant growth in recent years, driven by the increasing global fanbase, growing digital platforms, and the integration of advanced technologies such as virtual reality and artificial intelligence. The market presents numerous business opportunities for content creators, distributors, and streaming platforms.

Market Dynamics:

The Anime Market is fueled by several key drivers. Firstly, the expanding global fanbase and the growing popularity of Japanese culture are driving the demand for anime content. The market has experienced a surge in international viewership, particularly in North America, Europe, and Asia-Pacific. Secondly, the availability of digital platforms and streaming services has made anime content easily accessible to a wider audience, contributing to its widespread popularity. Additionally, the industry is benefiting from the integration of advanced technologies, such as virtual reality and artificial intelligence, which enhance the viewing experience and create new revenue streams. These drivers are expected to propel the growth of the Anime Market in the forecast period.

Market key trends:

The key trend in the anime market is the rising popularity of streaming platforms. With the increasing accessibility of high-speed internet, consumers are shifting towards online platforms to watch anime. Services like Netflix, Crunchyroll, and Funimation have witnessed significant growth in their anime content libraries and subscriber bases. This trend is driven by the convenience of on-demand streaming, the availability of a wide variety of anime titles, and the ability to watch anime across different devices. Streaming platforms are also investing in producing original anime series to attract more viewers and strengthen their position in the market.

SWOT Analysis:


The anime market has a dedicated and passionate fan base, which drives the demand for anime content worldwide. This fan base is willing to spend on merchandise, DVDs, and streaming subscriptions, contributing to the market’s revenue.


One of the weaknesses of the anime market is its limited mainstream appeal in some regions. While anime has a strong following in Japan, it may not enjoy the same level of popularity in other countries, which can limit the market’s growth potential.


The increasing global expansion and licensing of anime content provide an opportunity for market growth. As more international streaming platforms acquire licenses for anime series, the reach and accessibility of anime increase, leading to a broader audience base.


Piracy remains a significant threat to the anime market. Illegally streamed or downloaded content deprives creators and distributors of revenue, impacting the industry’s overall profitability. Additionally, competition from other forms of entertainment, such as video games and television shows, poses a threat to the anime market’s growth.

Key Takeaways:

The global anime market is poised for substantial growth, with a projected CAGR of 17.1% during the forecast period of 2023-2030. This growth can be attributed to the increasing popularity of streaming platforms and the expanding global fan base. The market’s current size in 2022 is estimated to be US$ 27.65 billion.

In terms of regional analysis, Asia Pacific is the fastest-growing and dominating region in the anime market. The region’s strong presence is primarily due to Japan being the birthplace of anime and its cultural significance. Moreover, Asia Pacific has witnessed the emergence of new streaming platforms and significant investments in anime production.

Key players operating in the anime market include Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. These key players are instrumental in creating and distributing popular anime series, and their expertise and market presence contribute to the growth of the industry.