July 24, 2024

The Growing Demand for Pregnancy Pillows to Relieve Discomfort is driven by Increasing Prevalence of Pregnancy-related Issues

Pregnancy pillows are specially designed pillows that help support the baby bump, back, neck and legs during pregnancy by filling gaps and maintaining proper posture and alignment. Use of pregnancy pillows helps relieve common pregnancy issues such as back pain, leg cramps, difficulty sleeping and acid reflux. They allow comfortable sleeping positions without putting pressure on the abdomen. The global pregnancy pillow market offers a wide variety of full-body pillows, C-shaped pillows, wedge pillows and other customized pillows made from materials such as memory foam, cotton or polyester fiberfill. The pregnancy pillow market also includes adjustable and portable options. The growing awareness about the benefits of pregnancy pillows in relieving discomfort and enabling quality sleep is driving market growth.

The global Pregnancy Pillow Market is estimated to be valued at US$ 0.67 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The pregnancy pillow market is witnessing the trend of product innovation. Manufacturers are focusing on developing novel designs, ergonomic shapes and customizable features to meet evolving consumer needs and preferences. For instance, full-body U-shaped pregnancy pillows that support the entire body from head to knees are gaining popularity. Similarly, lightweight and portable travel pillows are being introduced. There is also a rise in organic and eco-friendly pregnancy pillows made from materials like organic cotton and bamboo to cater to health-conscious consumers. Innovation in filling materials is another area of focus, with options like shredded memory foam that can be adjusted as per comfort level. Such ongoing innovations are expected to boost the demand for versatile and high-quality pregnancy pillows over the forecast period.

Porter’s Analysis
Threat of new entrants: The threat of new entrants is low in the global pregnancy pillow market as it requires high initial investment and established distribution networks.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitutes in the market. Buyers can switch to substitute products if price is not competitive.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there exist many suppliers for raw materials in the market.
Threat of new substitutes: The threat of new substitutes is moderate as new products can easily replace pregnancy pillows.
Competitive rivalry: The competitive rivalry is high due to the presence of established players.

Key Takeaways
The global pregnancy pillow market is expected to witness high growth. Regional analysis shows that North America dominates the pregnancy pillow market owing rapid development of e-commerce and rising awareness about pregnancy pillow benefits. Asia Pacific is expected to witness fastest growth due to rising population and growing middle-class population.

Key players operating in the pregnancy pillow market are The Boppy Company, LLC (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi Home (US), Cozy Bump Corporation (US), Medela AG (Switzerland), Easygrow AS (Norway), Babymoov (France), Theraline UK (Germany). The Boppy Company holds major market share due to wide distribution network and product innovation. Leachco offers wide range of pregnancy pillows at affordable prices gaining traction.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it