February 22, 2024

A2 Milk Connected with Increased Consumer Demand Heading

The global A2 Milk Market is estimated to be valued at US$ 1.74 Bn in 2022 and is expected to exhibit a CAGR of 15.81% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

A2 milk is a type of milk that only contains the A2 beta casein protein, and not the more common A1 beta casein. Cows’ milk can be tested to identify those producing only the A2 type. The key advantage of A2 milk is that it is considered easier to digest than regular milk for some people. It is also marketed as being less likely to cause digestive discomfort such as gas, bloating, and diarrhea. A2 milk has gained popularity in recent years due to increasing consumer awareness about the health impacts of dairy products and demand for milk perceived as more natural and digestible.

Market key trends:

One of the major trends in the A2 milk market is the increasing popularity of organic A2 milk products. Consumers are becoming more health-conscious and prefer milk that is produced without the use of synthetic fertilizers, pesticides, hormones, or antibiotics. Organic dairy farmers ensure animal welfare standards by providing access to pasture. Many A2 milk brands have launched organic product lines to cater to this growing demand. Another significant trend is the introduction of innovative product formats such as A2 milk powder, creamers, and ghee/clarified butter to expand the portfolio and drive higher adoption among consumers. New flavors like chocolate and vanilla have also been added to make A2 milk more appealing as an alternative to regular milk.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is low due to the requirement of substantial capital investment and long shelf life of products before achieving economies of scale.

Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of alternatives like normal whole milk but the unique health benefits of A2 milk provides some differentiation.

Bargaining power of suppliers: The bargaining power of suppliers is low as there are many raw milk suppliers and brands can choose from multiple suppliers.

Threat of new substitutes: The threat of substitutes is moderate as other types of milk and plant-based milk alternatives can substitute A2 milk but it has established itself as a unique product withIts health benefits.

Competitive rivalry: The competitive rivalry is high due to the presence of many regional and international brands competing for market share.

Key Takeaways

The global A2 milk market is expected to witness high growth, exhibiting CAGR of 15.81% over the forecast period, due to increasing awareness about the alleged health benefits of A2 milk compared to regular cow’s milk. The market size for 2022 was US$ 1.74 Bn.

Regional analysis: Asia Pacific region is currently the fastest growing as well as dominating regional market for A2 milk mainly attributed to increasing health consciousness among consumers in countries like China, India and Australia.

Market size: The global A2 milk market is expected to grow rapidly driven by increasing awareness and promotion of A2 milk’s unique composition and supposed health benefits like ease of digestion as an alternative to regular cow milk.

Key players: Key players operating in the A2 milk market are Jersey Dairy, The a2 Milk Company Limited, Dairy Farmers, Pura, Fonterra, MLK A2 Cow Milk, Amul, and others. Jersey Dairy, The a2 Milk Company Limited and Dairy Farmers are the leading brands in the global A2 milk market.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it