June 17, 2024

A2 Milk Market Propelled by Growing Health Consciousness and Awareness Regarding Benefits

The A2 milk contains only the A2 type beta-casein proteins and not the A1 type that is present in most cow milk. A2 milk offers certain advantages over regular milk such as better digestibility, reduced risk of heart diseases, autism and type 1 diabetes.Rising health consciousness along with increasing awareness about the health benefits of A2 milk such as easier digestibility compared to regular milk is driving significant growth in the A2 milk market. The global A2 Milk Market is estimated to be valued at US$ 2036.6 Mn in 2023 and is expected to exhibit a CAGR of 10 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The growing awareness about the health benefits of A2 milk is one of the major factors responsible for the significant growth of the A2 milk market. Several research studies have linked consumption of A1 beta-casein milk with increased risks of heart diseases, diabetes, autism and schizophrenia. On the other hand, A2 milk has been found to offer better digestibility and may help reduce these health risks. The increasing incidence of lactose intolerance is also contributing to the rising popularity of A2 milk as it is considered to be easier to digest than regular milk. These factors are fueling the demand for A2 milk globally.

SWOT Analysis
Strength: The A2 milk market is expected to witness significant growth owing to its perceived health benefits such as easier digestion. The a2 milk is promoted as a healthier alternative to regular cow’s milk.
Weakness: There is lack of scientific consensus about the purported health benefits of a2 milk. High prices of a2 milk restricts its adoption especially in developing regions.
Opportunity: Growing consumer preference for health and wellness products along with increasing lactose intolerance rates provides growth opportunities. Emerging markets like Asia Pacific and Latin America offer scope for market expansion.
Threats: Competition from plant-based milk alternatives such as soy milk, almond milk pose threat. Strict regulations regarding health claims can challenge market growth.

Key Takeaways
The Global A2 Milk Market Demand is expected to witness high growth in the forecast period of 2023 to 2030.

Regional analysis: The Asia Pacific region is expected to dominate the A2 milk market owing to increasing consumer awareness about health benefits and rising disposable incomes especially in developing countries like India and China. Australia is currently the largest producer and consumer of A2 milk globally.

Key players operating in the A2 milk market are Fisk Alloy, Inc., Southwire Company, AFL Global, MWS Wire Industries, Copperhead Industries, Shanghai Metal Corporation (SMC), Zhejiang Baichuan Conductor Technology Co., Ltd, Zhangjiagang jinxin metal wire Co., LTD, Nehring Electrical Works, General Clad Co., Ltd, and Jiangsu Greenshine Wire & Cable Co.,Ltd and others.

Source: Coherent Market Insights, Public sources, Desk research
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