February 22, 2024
Cat Litter Market

Cat Litter Market Is Estimated To Witness High Growth Owing To Rising Pet Ownership And Innovation In Cat Litter Products

The cat litter market is estimated to be valued at US$ 4.72 Bn in 2022 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cat litter is used to absorb waste excreted by cats while relieving themselves indoors. It absorbs urine and masks odors effectively. Different types of cat litters available in the market include clumping clay litters, silica gel litters, and organic litters among others. Clumping clay litters are absorbent and keeps odors locked in until cleaning making it a popular choice globally.

Market Dynamics:

Rising pet ownership, especially cats, globally is fueling demand for cat litter products. According to the American Pet Products Association (APPA), around 85 million cats are owned as pets in the US alone. Growing urbanization and number of nuclear families has led to more people adopting cats as companion animals which is supporting the cat litter market growth. Additionally, manufacturers are focusing on developing innovative cat litter products such as natural & organic litters, clumping & non-clumping options, fragranced & deodorized varieties catering to different needs. Such product innovations offering various benefits are further propelling the market growth over the forecast period.

SWOT Analysis

Strength: Cat litter is an essential commodity for cat owners, ensuring a steady demand. Premium cat litters offer extra odor control and clump harder for easy disposal. Many brands offer proprietary clumping formulas.
Weakness: Lower priced options made from dusty, low quality materials can track litter outside the litter box and fail to trap odors. Some cats may reject certain litters if they do not clump properly.
Opportunity: Offering larger pack sizes or subscription services allows buyers to stock up. Sales increase during kitten-buying seasons as new cat owners get started with supplies.
Threats: Alternative pet waste management products like doggie doors threaten market share. Changing attitudes toward pet keeping could see fewer people own cats long-term.

Key Takeaways

The Global Cat Litter Market Growth is expected to witness high, exhibiting a CAGR of 4.2% over the forecast period, due to increasing cat ownership globally. Americans currently own over 94 million cats and demand only increases each year. Owners want easy, effective systems to manage cat waste indoors.

Regional analysis shows North America currently dominates the global cat litter market, accounting for over 30% revenue share in 2022. However, Asia Pacific is the fastest growing region as more single-person households acquire cats. China, India, and other developing nations are increasingly adopting Western pet-keeping habits.

Key players operating in the cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet. These companies compete on absorption, odor control and adherence to cats’ natural instinct to bury waste. Premium clumping litters command higher prices.

 

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it