by Cold pressed juice refers to juices made without any heat and involves using hydraulic presses to extract juice from fruits and vegetables. Cold pressed juices are gaining popularity as they retain maximum nutrients, enzymes and phytonutrients from whole fruits. They are a convenient way to provide hydration, vitamins, minerals and antioxidants to the body. Cold pressed juices have a thick, vibrant color and intense aroma and flavor as compared to regular heat pasteurized juices.
The global cold pressed juice market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 4.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in The Cold Pressed Juice Market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. Cold pressed juices offer a variety of health benefits and consumers are increasingly recognizing their merits. Additionally, rising disposable income and health consciousness is driving greater experimentation with cold pressed juices. The global cold pressed juice market is also benefiting from expansion of markets in Asia Pacific and Latin America with growing middle class populations.
Key opportunities in the market include advances in cold pressing technology to improve efficiency and reduce production costs. There is also scope for introducing innovative juice combinations and flavors. Moreover, the market is witnessing increasing traction from the food service industry with integration of cold pressed juices in juices, smoothies and cocktails offered by cafes, restaurants and juice bars.
The global expansion of the cold pressed juice market has been favored by rising health awareness and busy lifestyles which have boosted demand for healthy, natural beverages. International companies are actively tapping opportunities in Asia Pacific and Latin America through partnerships with local vendors. For instance, New York based Bolthouse Farms partnered with Starbucks to distribute its cold pressed juices and smoothies at Starbucks outlets across China.
Market drivers
The key driver for the growth of the cold pressed juice market is the rising health consciousness among consumers globally. More people are investing in healthy diet and lifestyle changes to prevent lifestyle diseases. Cold pressed juices are considered very nutritious alternatives to processed fruit juices and carbonated beverages. Their various health benefits such as boosting immunity and energy levels, hydration and antioxidants are driving greater inclusion of cold pressed juices in daily diets. This in turn is supporting revenue growth of the cold pressed juice market.
PEST Analysis
Political: The cold pressed juice market growth is impacted by various regulations and standards imposed by regulatory bodies like European Food Safety Authority (EFSA) and Food and Drug Administration (FDA) regarding quality, safety, packaging and labeling of products.
Economic: Rising health awareness and increasing disposable income have been driving the demand for cold pressed juices which are considered healthier options when compared to traditionally extracted juices.
Social: Changing lifestyle and preference towards healthy and nutritious food and beverages have positively influenced the demand for cold pressed juices. Working population especially millennials prefer cold pressed juices for meeting their daily nutrition requirements.
Technological: Advanced techniques like hydraulic pressing and basket extraction allow for higher juice yield without compromising on nutrients. Cold pressing technology helps retain essential vitamins, minerals and enzymes during the extraction process compared to heat pasteurization.
Geographical concentration
North America currently holds the largest share of the global cold pressed juice market, primarily driven by rising health consciousness in the United States. Availability of a wide variety of cold pressed juices across retail formats coupled with aggressive product promotion by brands have augmented market growth in the region.
Fastest growing region
Asia Pacific region is projected to witness the fastest growth during the forecast period owing to burgeoning middle class population, increase in health expenditure and western influence on dietary choices in developing countries like India and China. Growing number of health-conscious consumers and rising disposable incomes have opened up opportunities for cold pressed juice manufacturers in Asia Pacific.
Cold pressed juice market is fragmented into fruit juices, vegetable juices and blended juices. Top-selling varieties include apple, orange and green vegetable juices due to their perceived nutritional benefits. Organic and exotic flavored juices are gaining traction among health advocates.
