by The Commercial Display Market plays a crucial role in various sectors by displaying information to customers, audiences, and employees. Commercial displays include digital signage, interactive whiteboards, video walls, and outdoor LED displays. They offer benefits like interactive content, easy sharing of information, remote management capabilities, and live updates.
The Global Commercial Display Market is estimated to be valued at US$ 90.61 Billion in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the Commercial Display market are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., Panasonic Corporation, Planar Systems, Inc., Shenzhen Tiancheng International Technology Co., Ltd., TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., ViewSonic Corporation. Growing demand for digital signage from various industries like retail, transportation, and corporate is supporting market growth. Additionally, growing infrastructure projects are propelling the need for commercial displays across developing regions in Asia, Middle East, and Latin America.
The Commercial Display Market Size is witnessing global expansion as various players are focusing on new geographic regions to tap into the latent demand. Advancements in display technologies are enabling the development of energy-efficient, high-resolution, and interactive display solutions catering to diverse commercial applications. Moreover, integration of IoT capabilities is allowing remote monitoring and management of commercial displays.
Market Key Trends
IoT-enabled displays offer benefits like remote manageability, analytics capabilities, and integration with other smart devices. This allows businesses to customize and control digital signage and other displays from any location. Additionally, integration of AI and data analytics is allowing personalized and contextual content on displays. Such innovations are expected to drive the demand for next-generation commercial displays integrated with IoT and analytical capabilities.
Porter’s Analysis
Threat of new entrants: Low barriers to entry due to standardization of technology and components. However, established brands have strong distribution networks and customer loyalty.
Bargaining power of buyers: Large buyers such as corporations have significant bargaining power due to bulk purchasing. Small buyers have less influence on pricing.
Bargaining power of suppliers: A few major manufacturers control chip and component supply. This gives them some control over pricing and availability.
Threat of new substitutes: LCD and OLED technologies continue to improve quality while reducing costs, posing a threat to traditional display technologies.
Competitive rivalry: Intense competition among major brands to gain market share through pricing, features and partnerships. Collaboration also occurs to establish industry standards.
Geographical regions
North America currently accounts for the largest share of the commercial display market, valued at US$32 billion in 2024. This is due to high technology adoption rates and upgrades in the corporate sector. However, the Asia Pacific region is growing at the fastest pace, anticipated to expand at a CAGR of 8.4% during the forecast period. Rapid economic development and government initiatives to develop smart infrastructure are fueling demand in countries such as China and India.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
