June 25, 2024
Communication Platform-As-A-Service (Cpaas)

Communication Platform-As-A-Service (CPaaS) Market is Expected to be Flourished by Growing Adoption of AI and ML Capabilities

The Communication Platform-As-A-Service (CPaaS) Market offers software development tools and APIs that help integrate voice, messaging, video and mobile applications into web and desktop software in a simple and scalable way without massive upfront investment. The global CPaaS market is estimated to be valued at US$ 9,841.3 million in 2023 and is expected to exhibit a CAGR of 5.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

The CPaaS market enables users to embed communication capabilities like voice calling, video messaging, and SMS into their applications and workflows. Businesses use CPaaS solutions to build internal and external communications including customer service, marketing and collaboration. The market is witnessing growth as businesses are adopting cloud-based communication infrastructure to stay connected with customers anytime, anywhere. The market growth is further fueled by growing adoption of AI and machine learning capabilities by CPaaS vendors. AI and ML are helping provide enhanced capabilities like predictive messaging, real-time language translation and more personalized customer experiences.

Market Dynamics:
The global CPaaS market is expected to be flourished by growing adoption of AI and ML capabilities. AI and ML are enabling CPaaS providers to develop intelligent messaging and predictive capabilities. For instance, AI-powered predictive messaging uses customer behavioral data and patterns to deliver the right message at the perfect moment through the best channel. ML helps understand customer preferences and needs which aids in delivering hyper-personalized communications. CPaaS vendors are also integrating features like automated translations of voice calls and messages in real-time which is driving their demand. Growing utilization of AI assistant across CPaaS platforms is another factor augmenting the market growth over the forecast period.

Segment Analysis

The Communication Platform-As-A-Service (CPaaS) market is segmented based on component, platform, organization size and application. The application programming interface (API) segment dominates the component segment as it enables developers to build and integrate communication capabilities into their own applications. This allows for easy integration of communication features like chat, voice and messaging.

PEST Analysis

Political: Data privacy regulations like GDPR in the EU impact the CPaaS market as players need to ensure customer data protection and privacy.
Economic: Growing economy and demand for mobile apps is driving the need for communication services leading to market growth.
Social: High smartphone and internet penetration is enabling increased social media usage, driving demand for messaging and collaboration tools offered by CPaaS providers.
Technological: Emerging technologies like AI, IoT, cloud computing are fueling new communication use cases and enabling CPaaS providers to expand their capabilities.

Key Takeaways

The Global Communication Platform-As-A-Service (Cpaas) Market Share is expected to witness high growth over the forecast period aided by increasing demand for mobile apps and omnichannel communication solutions.

The regional analysis indicates that North America dominates currently due to early adoption by businesses of communication tools and presence of major CPaaS players in the region. However, Asia Pacific is expected to grow at the fastest pace due to rising smartphone and internet penetration coupled with expansion of tech companies in the region.

Key players operating in the CPaaS market are EnableX.io, Twilio, Infobip, Vonage, M800 Limited, MessageBird, Iotum, Plivo, Voxbone, Snich, Telestax, Voximplant, Mitel Networks Corporation, 8×8, AT&T, Voxvalley Technologies, Avaya, Bandwidth, Wazo Communication and IntelePeer. These players are focusing on expanding capabilities and ensuring compliance with regulatory requirements to strengthen their market position.
Source: Coherent Market Insights, Public sources, Desk research
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