June 18, 2024

Copper Plate Paper is Driven by Demand for Luxury Packaging

Copper plate paper is a specialized paper with a luxurious feel and look that is produced using copper plates during manufacturing. It finds wide application in the production of premium packaging for luxury goods such as perfumes, cosmetics, jewelry, and electronics. The paper offers desirable qualities like high opacity, ink retention, texture replication, and an aesthetic metallic sheen. The growing premiumization trend in consumer goods has boosted the demand for luxury packaging made using copper plate paper to attract customers and prominently display brand logos.

The global Copper Plate Paper Market is estimated to be valued at US$ 910 Mn in 2023 and is expected to exhibit a CAGR of 6.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the copper plate paper market is the growing demand for premium luxury packaging from end-use industries like cosmetics and perfumes. Luxury brands utilize high-quality packaging as a powerful branding and marketing tool to create an aura of exclusivity around their products. Copper plate paper imparts an elegant metallic texture and high-fidelity print capability preferred for premium packaging. Another major trend is the increasing popularity of personalized and customizable luxury goods. Copper plate paper allows for specialized printing and one-of-a-kind designs catering to contemporary customer demand for unique products reflecting individuality and style. Manufacturers are also continuously enhancing production technologies to offer newer varieties of copper plate paper with advanced attributes like varied textures and exotic metallic finishes. Development of sustainable packaging solutions using recycled copper plate paper presents new opportunities for market growth over the forecast period.

Porter’s Analysis

  • Threat of new entrants: The threat of new entrants is moderate in the copper plate paper market. While the basic technologies require low initial investment, established industry players and long-term contracts with end-users create barriers.
  • Bargaining power of buyers: Buyers have moderate bargaining power in the copper plate paper market. Large buyers can negotiate lower prices but substitution threat is low due to specialized product requirement.
  • Bargaining power of suppliers: Suppliers of raw materials such as wood pulp have moderate power. Raw material prices can impact overall production cost.
  • Threat of new substitutes: Threat from substitutes is low as copper plate paper has specialized applications in commercial printing that are not easily replaceable.
  • Competitive rivalry: The market is consolidated with top players holding major shares. Price competition is moderate due to product differentiation.

Key Takeaways

The global copper plate paper market is expected to witness high growth over the forecast period.

Regional analysis: The Asia Pacific region dominates the global copper plate paper market, accounting for around 35% of the total share in 2023. China and India are the major contributors with growing commercial printing industries. Europe and North America are other major regions driven by packaging and publishing applications.

Key players: Key players operating in the copper plate paper market are International Paper Company, Domtar Corporation, Nippon Paper Industries Co., Ltd., UPM-Kymmene Corporation, Sappi Limited. International Paper Company caters to diverse end-use segments worldwide with its product portfolio. Sappi Limited has significant presence across Europe and North America.