by The Digestive Health Products Market is driving personalized nutrition trends by gut-health awareness
The digestive health products market includes various probiotic and prebiotic supplements that help maintain a balance of microorganisms in the digestive system. Probiotic supplements contain live microorganisms that provide health benefits when consumed, while prebiotic supplements act as fuel for beneficial bacteria. These products reduce digestive issues, boost immunity, and aid in nutrient absorption. The growing awareness about maintaining gut health and importance of digestive wellness is driving considerable demand for such supplements. People are increasingly adopting probiotic yogurt, drinks, and dietary supplements to derive multiple health advantages. The Global Digestive Health Products Market is estimated to be valued at US$ 47.02 Bn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the digestive health products market are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. These companies are focusing on new product launches, mergers, and acquisitions to strengthen their market position.
The increasing cases of digestive disorders like Irritable Bowel Syndrome (IBS), constipation, and acid reflux are fueling the demand for probiotic supplements globally. Various health benefits associated with probiotics like immunity boosting and gut health maintenance are driving their adoption.
Rising health consciousness among consumers and expansion of retail channels in developing nations have prompted key players to tap the Asia Pacific, Latin America, and Middle East & African markets for global expansion of digestive health products.
Market key trends
One of the key trends in the digestive health products market is customized nutrition based on gut microbiome testing. Companies are developing personalized probiotic supplements tailored to an individual’s genetic makeup and digestive system through DNA and stool sample analysis. This enables targeted solutions for specific digestive issues. Another trend is the launch of novel delivery formats like gummies, chewable tablets, and bite-sized snacks infused with probiotics for improved consumer experience and compliance with supplement regimes especially among children and the elderly.
Porter’s Analysis
Threat of new entrants: New players face considerable expenses to build awareness and establish supply chain in this market. Bargaining power of buyers: Large retailers can negotiate lower prices due to their large orders. Bargaining power of suppliers: Suppliers of raw materials have moderate bargaining power due to rising availability of substitutes. Threat of new substitutes: Alternative products offering similar health benefits pose threat of substitution. Competitive rivalry: Players focus on new product launches, acquisitions and expanding distribution network to gain market share.
Geographical Regions
North America accounts for the largest share in the digestive health products market. Rising awareness about gut and digestive health has increased consumer spending on probiotic supplements and digestive enzymes in the region.
Asia Pacific region is expected to witness the fastest growth during the forecast period. Improving living standards, changing lifestyles and increasing consumer health consciousness have boosted the sales of digestive health products in countries such as China, India and Japan.
“*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it”
