by Maternity wear includes dresses, tops, pants, skirts or jeans, nursing bras and nightwear that are designed to flatter and complement a pregnant woman’s changing body. It covers the baby bump comfortably and allows accessibility for breastfeeding. The garments are made using soft, breathable fabrics that stretch as the belly grows. They also feature elastic waistbands for support and comfort. The need for stylish, versatile and functional maternity clothing has been rising in tandem with increasing number of working women who continue with their careers even during pregnancy in Europe.
The Global Europe Maternity Wear Market is estimated to be valued at US$ 497.67 Bn in 2024 and is expected to exhibit a CAGR of 20.% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Europe Maternity Wear are Cisco Systems, Inc., Excelfore, Ford Motor Company, Robert Bosch GmbH, and TomTom International N.V. These major players are focusing on adopting various organic and inorganic growth strategies such as new product launches, mergers and acquisitions, and collaborations to expand their regional presence and consumer base across the world.
The key opportunities in the market include growing demand for multipurpose and comfortable maternity clothing, rising focus on trendy and stylish maternity fashion, and increasing penetration of e-commerce platforms. Manufacturers are introducing trendy and fashionable yet comfortable ranges that cater to every trimester.
Europe being one of the developed regions with high women workforce participation, there lies great potential for global players to expand in the European maternity wear market. International brands are adopting new strategies to cater to the diversity in fashion and sizing preferences across different European countries.
Market Drivers
Increasing number of working women retaining jobs even during pregnancy is a major factor driving the European Maternity Wear Market. Rising participation of women in labor force has augmented the demand for appropriate clothing that allows mobility and flexibility during work. In addition, growing working women population and dual-income households have boosted purchasing power for premium and high-fashion maternity clothes in Europe.
PEST Analysis
Political: The government policies and regulations influence the European Maternity Wear Market. Changes in policies related to maternity leave and healthcare affect the demand for maternity wear.
Economic: Changes in economic conditions influence the purchasing power of consumers and their spending on maternity wear. During an economic downturn, budgets for non-essential items are reduced which impacts market revenues.
Social: Shifts in lifestyle and cultural trends impact fashion and comfort preferences related to maternity wear. Factors like increasing focus on wellness and changing attitudes towards body image shape consumer demand.
Technological: Advancements in fabric engineering aid development of innovative fabrics suitable for maternity wear. Smart textiles integrated with sensors allow monitoring of fetal activity and maternal hydration levels. Use of AR/VR for virtual catwalks and shopping also influence the market.
Around 42% of the European Maternity Wear Market value is concentrated in Western Europe. Countries like Germany, France and United Kingdom contribute significantly to regional revenues due to larger population and women workforce. Familiar brands, advanced retail infrastructure and popularity of online shopping boost sales.
Eastern Europe represents the fastest growing region for the European Maternity Wear Market. Countries like Russia, Poland and Czech Republic exhibit promising growth prospects driven by increasing societal acceptance, rapid urbanization and improving economic conditions. Rising household incomes enhance affordability while changing cultural mores fuel modern fashion trends, propelling the market expansion.
