by The Europe tissue and hygiene paper market is primarily driven by the increasing awareness regarding health, hygiene and sanitation among the populace. Tissue and hygiene paper products such as toilet papers, facial tissues, paper towels, napkins are indispensable for maintaining personal hygiene. Growing consumer preference for premium hygiene paper products combined with aggressive marketing campaigns by manufacturers are catalyzing the sales of these products across Europe.
The Global Europe tissue and hygiene paper market is estimated to be valued at US$ 60.14 Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in The Europe Tissue And Hygiene Paper are AbbVie,Lundbeck,Eisai,Pfizer,Merck & Co., Inc.,Novartis,AstraZeneca,GlaxoSmithKline,Acorda Therapeutics,Ceretec. The key players are investing in research and development activities to develop innovative tissue and hygiene paper products. They are also focusing on strategic mergers and acquisitions to expand their market share.
The key opportunities in the Europe tissue and hygiene paper market include rising disposable incomes, growing working women population, increasing marketing & promotional activities by manufacturers and expansion of e-commerce sector. The aggressive marketing by private label brands through mass media is also fueling the sales of tissue and hygiene paper products.
The global leaders in tissue and hygiene paper market are expanding their presence across different countries in Europe through collaborations with local distribution partners. They are also enhancing their production capacities to cater to the rising demand. Sustainable and eco-friendly product offerings by key players is another factor promoting the global expansion of Europe tissue and hygiene paper market.
Market drivers
The primary driver promoting the growth of Europe tissue and hygiene paper market is increasing awareness about health, hygiene and sanitation among European population. Continuous marketing campaigns by manufacturers highlighting the importance of using tissue and hygiene paper products for maintaining hygiene is driving the sales. Growing women workforce and dual income households coupled with rising disposable incomes are also supporting the market growth of tissue and hygiene paper products in Europe. Rapid urbanization and busier lifestyles have increased the demand for premium hygiene paper products for convenience. This is expected to boost the Europe tissue and hygiene paper market during the forecast period.
PEST Analysis
Political: Tissue and hygiene paper companies in Europe have to adhere to strict environmental policies and regulations set by governments and environmental agencies to promote sustainability.
Economic: Rising disposable incomes and spending power of consumers in Europe is driving increased demand for tissue and hygiene paper products in the region.
Social: Changing lifestyles, social habits and increasing health awareness among European populations is propelling the usage of tissues, wipes and sanitary hygiene products.
Technological: Companies are investing in advanced production technologies to manufacture innovative tissue and hygiene paper products with improved features and traits like wet strengths, textures using less raw materials.
The major geographical regions where the Europe tissue and hygiene paper market is concentrated in terms of value are Western Europe and Central Europe. Western European countries like Germany, France, UK and Italy account for the largest share of the market currently. Central European nations such as Poland and Austria also have a substantial presence in the regional market.
The fastest growing region for the Europe tissue and hygiene paper market is expected to be Eastern Europe over the forecast period from 2024 to 2031. Countries belonging to Eastern Europe like Russia, Turkey, Bulgaria are projected to see increased demand for tissue and hygiene paper owing to rising economies, growing health awareness and expanding product offerings in these developing nations. Major players are looking at Eastern Europe as an area of untapped growth opportunities.
