by The diaper market is estimated to be one of the fastest growing markets globally. Diapers offer convenience for handling baby excretion needs and are essential for mobility and independence of babies and toddlers. They help keep babies and toddlers dry while avoiding leaks.
The global diaper market is estimated to be valued at US$ 107.6 billion in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period of 2024 to 2030.
Key Takeaways
Key players operating in the diaper market include Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. These players are focusing on new product launches, strategic collaborations and expansions to gain a competitive edge in the market.
The growing working women population globally has increased the demand for convenient absorbent baby care products like diapers. The rising disposable incomes and awareness about infant hygiene is also fueling the demand. Increased adoption of eco-friendly and organic diapers made from natural materials is opening lucrative opportunities for manufacturers.
Several developing countries in Asia Pacific and Africa are witnessing rising birth rates. The improving economic conditions are increasing per capita spending on babies in these emerging regions. Leading players are expanding their manufacturing and distribution footprint in these high growth potential markets to tap the demand.
Market Drivers
The Global Diaper Market is primarily driven by the rising birth rates worldwide. According to the UNICEF data, there were over 140 million live births globally in 2020. Higher fertility rates in developing regions are contributing to the increasing baby population requiring diapers. Growing women workforce is also creating the need for easy to use and convenient diapering solutions. Improving household incomes, particularly in emerging markets is increasing spending on baby care products. Favorable government initiatives to support larger families are further supporting baby needs markets like diapers.
PEST Analysis:
Political: The government’s initiatives related to population growth and parent-child welfare programs have aided market growth. Subsidies and investments in manufacturing will further support companies.
Economic: Increase in disposable incomes and spending power has boosted product demand. Further economic development will expand the customer base.
Social: Changing lifestyles, dual-income families, and rise of nuclear families favor use of diapers for convenience. Awareness about baby hygiene is increasing use. Technological: Innovations in breathable fabrics, tapes, and absorbent materials have improved product quality. Use of artificial intelligence and digital technologies aid efficiency in manufacturing and distribution.
The regions with highest market concentration in terms of value are currently North America and Western Europe due to demographic factors and high expenditures. These developed markets account for around 45% share of the global diaper market revenue. The fastest growing regional market for diapers is Asia Pacific with China and India driving volume demand. Economic expansion, growing middle class and nuclear family structure make Asia Pacific an important emerging market.
