by The global parenting apps market consists of various mobile applications that provide a wide range of features to parents including tracking infant feeding, changing reminders, health and development information, sleep tracking, and more. These apps allow parents to effortlessly monitor baby schedules and routines through intuitive interfaces requiring minimum manual data entry. Additionally, parenting apps provide access to thousands of articles, expert-written guides, and community forum discussions to clear up parenting questions.
The Global Parenting Apps Market is estimated to be valued at US$ 542.3 million in 2024 and is expected to exhibit a CAGR of 7.6% over the forecast period between 2024 to 2030.
Key Takeaways
Key players operating in the global parenting apps market are Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby. The rising awareness among parents about infant health, growth, and nutrition monitoring is a major factor driving the demand for parenting apps globally. Several application developers are focusing on expanding their geographic presence by catering to the requirements of parents across different regions through multi-language support and customized features.
The growing demand for personalized parenting solutions tailored to individual child needs based on parameters like age, gender, and unique routine requirements is prompting application developers to integrate advanced technologies like AI and machine learning. Enhanced functionalities that can offer real-time recommendations and intuitive learning have increased the adoption of popular parenting apps. Application developers are increasingly focusing on collating large pools of crowdsourced parenting data to enable AI algorithms to deliver highly customized solutions.
Market Key Trends
One of the key trends witnessed in the global parenting apps market is the integration of artificial intelligence and machine learning capabilities. Popular apps are increasingly leveraging advanced algorithms that can analyze inputs from a wide user base to generate personalized recommendations and optimization of infant routines. AI-based predictive modeling helps in monitoring milestone developments, tracking growth patterns, and offering guidance to nurture different capabilities according to age-specific requirements. This is driving higher engagement from parents through more intuitive, customized solutions tailored to their unique parenting needs.
Porter’s Analysis
Threat of new entrants: Parenting apps market has medium threat. Though digitalization has reduced entry barriers, incumbents enjoy advantages of brand recognition and partnerships.
Bargaining power of buyers: Buyers have medium bargaining power. They can select between many parenting apps but switching costs are low as basic services are usually free.
Bargaining power of suppliers: Suppliers have low bargaining power given many players providing similar platform and content tools. Apps can switch between suppliers easily.
Threat of new substitutes: Substitutes like digital books, forums and communities provide some threat. However apps provide integrated one-stop experience.
Competitive rivalry: Intense competition exists between apps to gain more users and add new features. Large networks enjoy advantages of scale and data.
Geographical regions
North America accounts for the largest share of the Global Parenting Apps Market Demand, both in terms of value and volume. This is attributed to high penetration of smartphones, rising internet connectivity, and increasing awareness about parenting apps. Asia Pacific is the fastest growing region for the parenting apps market driven by growing awareness, increasing disposable incomes, and rapid adoption of digital technologies in populous countries like China and India.
Geographical regions
The Asia Pacific region is expected to grow at the fastest rate for the global parenting apps market during the forecast period. This is due to rising birth rates, growing awareness about parenting apps, increasing spending capacity, and surging internet and smartphone adoption in developing countries such as India and China. The growing middle class population and their increasing willingness to spend on products and services that can help improve child rearing will drive the parenting apps market in Asia Pacific
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
