April 13, 2024

The Global Sleep App Market Is Trending Towards Personalized Sleep Solutions

These apps collect a variety of personal data from users including sleep duration, sleep quality, heart rate, snoring, and ambient noise levels to generate detailed sleep reports and customized guidance. The growing use of wearable devices and smartphones has enabled people to easily monitor their sleep patterns and seek out personalized techniques to improve sleep hygiene.

The Global Sleep App Market is estimated to be valued at US$ 1,070.9 million in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.

Key players operating in the Global Sleep App Market Size include Sleep Cycle, Sleep As Android, Pillow, Sleep Better, Sleep Genius, Timeshifter, Calm, Sleep Stories, Relax Melodies, and Noisli. These applications help people fall asleep faster, stay asleep longer, and wake up feeling more refreshed by playing calming noises, gentle music, or narrated stories. Some apps can also track heart rate, breathing patterns, movements during sleep, and snoring to provide deeper insights. The growing awareness about the health impacts of inadequate sleep and the availability of low-cost sleep tracking services have fueled demand for sleep apps.

Key Takeaways

Key players: Key players in the sleep app market such as Sleep Cycle and Calm have seen significant growth in recent years thanks to their effective sleep tracking features and stress-reducing audio content. Sleep Cycle remains one of the most popular sleep apps with over 100 million downloads while Calm’s guided meditation listens grow steadily.

Growing demand: The growing prevalence of lifestyle diseases and mental health issues linked to poor sleep quality has increased demand for sleep apps. Many people now use sleep Apps to not only track patterns but also access relaxation techniques like meditation, breathing exercises, and calming noises to address issues impacting sleep.

Global expansion: Major app developers are expanding to new international markets and localized language support to tap the huge potential. The Asia Pacific region in particular is witnessing strong growth in downloads of popular sleep Apps as stress and sleep problems rise in developing nations.

Market key trends

One of the key trends in the global sleep app market is the growing focus on personalized sleep solutions. Advanced apps now combine diverse personal data on sleep patterns, activities, environment and physiology to offer highly customized recommendations, schedules and audio content tailored to the unique needs of each user. This personalized approach is helping improve effectiveness and driving greater consumer engagement with sleep Apps. Developers are also integrating sleep apps with other wellness platforms and wearables to deliver a more holistic view of health with the goal of achieving optimal sleep quality.

Porter’s Analysis

Threat of new entrants: Low startup costs and low brand loyalty make this a moderately threatened industry.

Bargaining power of buyers: Buyers have moderate power as there are many alternatives available at low costs.

Bargaining power of suppliers: Highly fragmented market with many small developers, so supplier power is weak.

Threat of new substitutes: Sleep apps face threat from other digital wellness products as well as traditional sleep aids.

Competitive rivalry: Fierce competition exists between major players to gain more users and data.

Geographical Regions

North America currently holds the largest share of the global sleep app market in terms of value. This can be attributed to increasing awareness regarding health and wellness and growing adoption of wearable sleep trackers and sleep apps. Asia Pacific is expected to grow at the fastest rate during the forecast period. Rising disposable incomes, growing millennial population, increasing internet penetration are some key factors fueling market growth in the region. Countries like India and China are expected to emerge as highly lucrative markets.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it