June 17, 2024

India Ceramic Sanitaryware Market Is Driven By Growing Construction Industry

Ceramic sanitaryware products such as wash basins, water closets, urinals and others are used extensively in residential as well as commercial construction projects. These products are known for their durability and resistance to stains and chemicals. The growing construction industry in India is driving significant demand for ceramic sanitaryware as both residential and commercial construction undergoes rapid expansion.

The global India Ceramic Sanitaryware Market is estimated to be valued at Us$ 5006.12 Mn in 2024 and is expected to exhibit A CAGR Of 5.2% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends in the India ceramic sanitaryware market is growing popularity of automation. Automation is helping improve efficiency and consistency in manufacturing ceramic sanitaryware products. Advanced robots and automated guided vehicles are being used for tasks like molding, glazing, packaging which previously required human labor. This is reducing production time and costs while improving quality. Automation also minimizes chances of human error. Leading players in the market are significantly investing in automated manufacturing facilities to gain a competitive edge. For instance, in 2021, Hindware introduced automated tunnel kiln technology at its plants to reduce energy usage and wastage during firing process. Such initiatives are boosting adoption of automated solutions in the industry.

Porter’s Analysis

Threat of new entrants: The Indian ceramic sanitaryware market requires high investment costs in production facilities. Established players enjoy economies of scale which make market entry difficult for new players.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of alternative products like plastic sanitaryware. However, ceramic sanitaryware is considered a premium product.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to the fragmented nature of raw material suppliers. Established players source raw materials from several local and international suppliers.

Threat of new substitutes: The threat is moderate as sanitaryware made from other materials like plastic, composite marble, and glass are available but ceramic sanitaryware is still preferred for its durability.

Competitive rivalry: The market is moderately competitive due to the presence of regional and international players. Companies compete based on product quality, prices, branding, and innovation.

Key Takeaways

The Global India Ceramic Sanitaryware Market Demand  is expected to witness high growth. Driven by rising income levels, rapid urbanization, and increasing investment in commercial infrastructure and housing. The global India ceramic sanitaryware market is estimated to be valued at US$ 5006.12 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024-2031.

The western region currently dominates the market due to high demand for premium products from major cities like Mumbai and Pune. The western and southern regions are expected to grow at the fastest pace during the forecast period supported by increasing construction spending and population growth. States like Maharashtra, Karnataka, and Tamil Nadu will be major revenue generators for ceramic sanitaryware companies.

Key players:


Key players operating in the India ceramic sanitaryware market are BASF SE, AkzoNobel N.V., Henkel AG & Co.KGaA, Solvay SA, Huntsman Corporation, Eastman Chemical Company, Lonza Group Limited, Procter & Gamble Co., Croda International Plc., The Dow Chemical Company, Betco Corporation, Sealed Air Corporation and Ecolab Inc. Companies are focusing on expanding their production facilities and product portfolios through partnerships.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it