Infant nutrition in Indonesia includes various milk formulas that provide balanced nutrition to support growth and development in babies. Formulas contain nutrients like proteins, carbohydrates, fats, vitamins, and minerals required at various growth stages. They are a convenient alternative to breastfeeding for working mothers.
The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growth of the market is driven by the rising awareness among parents about the importance of well-nourished babies for their physical and cognitive development. Many parents are embracing formulas as they provide balanced nutrition along with key prebiotics and probiotics that aid digestion. Leading players are diversifying their product lines to cater to the needs at various stages. They are also focusing on marketing campaigns highlighting the advantages of formulations tailored for Indonesian babies. In addition, the growing working women population relying on convenient infant feeding options is further propelling the Indonesia infant nutrition market.
The infant nutrition market in Indonesia can be segmented based on product type into infant formula, baby food, and baby drinks. Among these, the infant formula segment dominates and accounts for over 50% of the market share. Infant formula is considered a primary source of nutrition for infants less than 6 months of age by majority of parents in Indonesia. Various international and domestic brands offer a wide range of infant formula products targeting different consumer segments in the country.
The Global Indonesia Infant Nutrition Market Demand is expected to witness high growth. The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031.
The Western region of Indonesia currently dominates the infant nutrition market and is expected to maintain its dominance during the forecast period. Factors such as high birth rates, rising disposable incomes, and increasing awareness among parents regarding baby food products are driving the growth of the infant nutrition market in Western Indonesia.Eastern Indonesia is projected to be the fastest growing region during 2024-2031 owing to rapid urbanization, growing middle-class population, and rising consumer spending on baby care products in cities such as Makassar, Kendari, and Ambon.
Key players operating in the Indonesia Infant Nutrition Market are Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. Nestlé S.A. and Groupe Danone are the prominent players dominating the infant formula segment with their wide product portfolio and strong distribution network across Indonesia.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it