July 12, 2024

Innovation as a Service Market Growth Accelerated by Focusing on Customized Offerings

The global innovation as a service market facilitates companies to transform their business models and implement innovative strategies by partnering with innovation service providers. Innovation as a service helps companies enhance their research & development activities, product development processes, and launch new products in a cost-effective manner. It offers various services including concept development, validation, commercialization, strategy, and implementation of new business models. The growing need amongst companies to focus on their core business activities and outsource support functions is driving the demand for innovation as a service.

The global Innovation as a Service Market is estimated to be valued at US$ 1.76 Bn in 2024 and is expected to exhibit a CAGR of 17% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Key trends:
Focusing on customized innovation solutions as per the client’s industry and business objectives is a key trend spurring the growth of innovation as a service market. The innovation service providers are offering consulting and R&D services tailored to the specific business needs of their clients, which helps companies launch innovative products and services catered to the target customers. For instance, Anthropic offers customized machine learning solutions to help companies integrate AI safety into their products and services. Similarly, PBC Linear focuses on providing industry-specific innovation roadmaps and personalized innovation strategies to energy, healthcare, and manufacturing companies. Such tailored innovation offerings enable companies to strengthen their market position and gain a competitive advantage.

Key players: Key players operating in the innovation as a service market are Johnson & Johnson (DePuy Synthes), Medtronic plc, Stryker Corporation, Zimmer Biomet Holdings, Inc., Smith & Nephew plc, NuVasive, Inc., Globus Medical, Inc., Wright Medical Group N.V., Arthrex, Inc., DJO Global, Inc., Össur hf., CONMED Corporation, Breg, Inc., Orthofix Medical Inc., Bioventus LLC. These players are focusing on new product launches and partnerships to expand their market share.

Segment Analysis
The global innovation as a service market is segmented on the basis of technology, application and end-user industry. The consulting segment dominates the market as organizations look to seek advisory services from innovation as a service providers regarding technology and market trends. Consulting services help organizations remain ahead of the competition and devise innovative business models and strategies.

Regional analysis: North America region holds the major share of the innovation as a service market currently owing to rapid technological adoption among organizations in the region. Asia Pacific region is expected to grow at the fastest pace during the forecast period supported by growing digitalization and presence of emerging technologies.

Key Takeaways

The global Innovation as a Service Marketis expected to witness high growth over the forecast period. Growing adoption of new technologies across industries is driving demand for innovation as a service.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it