July 19, 2024

Margarita Glass Market is Expected to driven by rising culture of bartending in restaurants

The margarita glass market has been gaining significant traction over the past few years owing to rising popularity of margarita cocktails in restaurants and bars. Margarita glasses are specially designed glasses used for serving margarita cocktails. These glasses are wide at the top and come with salt rims for enhancing the taste of cocktails. Wide bowl shape of margarita glasses helps in proper mixing of cocktail ingredients. Surging culture of bartending has been promoting usage of specialty glasses like margarita glasses for creating unique cocktail experiences. Growing consumer preference for premium cocktails is anticipated to boost demand for high-quality margarita glasses.

The global Margarita Glass Market is estimated to be valued at US$ 648 Mn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the key trends in the margarita glass market is the introduction of innovative glass designs. Major manufacturers are focusing on developing novel designs to attract more consumers. For instance, sustainable glass materials and engraved/printed designs on glasses are gaining traction. Furthermore, innovative designs inspired by pop culture such as TV shows and movies are witnessing high demand among young consumers. Customizable and personalized glass designs related to special occasions like birthdays are another emerging trend. Such design extensions are expected to bolster the margarita glass market growth over the forecast period.

Porter’s Analysis

  • Threat of new entrants: Low barrier to entry in terms of cost, however established players dominate distribution channels.
  • Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes like glassware for cocktails and shots.
  • Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of substitutes and dominance of few key manufacturers.
  • Threat of new substitutes: Threat of substitution is moderate as cocktail drinkers can switch to other glasses like shot glasses for tequila shots instead of margarita glasses.
  • Competitive rivalry: Market is fragmented with presence of global and regional players competing on the basis of quality, price and innovation.

Key Takeaways

The global margarita glass market is expected to witness high growth over the forecast period. The global Margarita Glass Market is estimated to be valued at US$ 648 Mn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030.

Regional analysis: North America is expected to maintain its dominance in the margarita glass market during the forecast period. This can be attributed to festivities involving consumption of alcoholic drinks such as Cinco de Mayo in Mexico and the US. Countries like Mexico and the US are major regional markets.

Key players: Key players operating in the margarita glass market are Libbey, Arc International, Bormioli Rocco, Ocean Glass, RONA, City Glass, Sisecam, ADERIA GLASS (Ishizuka Glass Co. Ltd.), Duralex, Bormioli Luigi, Huapeng, RCR Cristalleria Italiana, Anchor Hocking, Nachtmann, Stölzle Lausitz, Vetroelite, Schott Zwiesel, Baccarat, Denby Pottery, Villeroy & Boch. Libbey is one of the leading manufacturer of margarita glasses globally.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it