June 25, 2024

Operating Room Integration is Driven by Growing Need for Effective Surgery Management

Operating room integration aims to streamline the operating room workflow through effective equipment management and communication among surgical teams. OR Integration systems incorporate surgical displays, audio and video management, asset tracking as well as storage solutions that enhance the overall efficiency of surgical procedures. The integrated systems allow sharing of vital patient information in real-time and help optimize important resources like surgeons’ time. This leads to improved clinical outcomes as well as lower financial burden on healthcare systems through better management of medical resources.

The global operating room integration market is estimated to be valued at US$ 1.51 Billion in 2024 and is expected to exhibit a CAGR of 10% over the forecast period from 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends:
One of the major trends in the operating room integration market is the growing popularity of hybrid operating rooms. Hybrid ORs integrate advanced imaging modalities like CT and MRI scanners within the operating theater allowing real-time image guidance during complex surgeries. This enhances precision and safety of procedures. With rising demand for minimally invasive surgeries, hybrid ORs are gaining wider acceptance globally. Manufacturers are also focusing on developing modular and upgradeable solutions to address the evolving needs of healthcare facilities. This makes integrated ORs future-ready with features like machine learning based analytics and augmented reality assistance. Strategic partnerships between integration solution providers and imaging giants are further expanding hybrid OR capabilities.

Porter’s Analysis

Threat of new entrants: The operating room integration market requires high initial investments for technology, equipment integration and maintenance which pose as a barrier for new entrants.

Bargaining power of buyers: Individual hospitals have low bargaining power due to high margins and lack of substitutes. However, large hospital groups have moderate bargaining power.

Bargaining power of suppliers: Key equipment and technology suppliers such as Olympus Corporation and GE Healthcare have significant bargaining power due to their differentiated products and solutions.

Threat of new substitutes: There are limited substitutes for integrated operating room solutions considering hospitals aim for improved efficiency, safety and coordination of staff and equipment.

Competitive rivalry: The market is consolidated with top players such as Fujifilm Medical Systems, Stryker Corportion and BrainLab AG competing on the basis of technological innovation, integration capabilities and service quality.

Key Takeaways

The global operating room integration market is expected to witness high growth. The global operating room integration market is estimated to be valued at US$ 1.51 Billion in 2024 and is expected to exhibit a CAGR of 10% over the forecast period from 2023 to 2030.

North America is currently the largest as well as the most advanced market for operating room integration globally. This can be attributed to factors such as advancements in healthcare infrastructure, presence of major market players and higher acceptance of novel technologies among medical practitioners. North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market through the forecast period owing to developed healthcare infrastructure, higher technological adoption and greater number of surgical procedures performed annually.

Key players operating in the operating room integration market are Fujifilm Medical Systems, U.S.A., Inc., Caresyntax Corporation, Olympus Corporation, Stryker Corportion, STERIS plc., GE Healthcare, Skytron LLC, BrainLab AG, and MedTel Healthcare. Fujifilm Medical Systems and GE Healthcare captured a major share of the market owing to their robust product portfolios and global presence.


  1. Source: Coherent Market Insights, Public sources, Desk research

2. We have leveraged AI tools to mine information and compile it