May 23, 2024
Presentation Software Market
Ict

Presentation Software Market Poised To Grow Substantially Due To Rising Adoption Of Virtual Meetings

The global presentation software market has witnessed significant growth in recent years. Presentation software includes computer programs for creating digital slideshows combined with audio narration or voiceovers. It allows users to compose and deliver multimedia presentations. Some key features of presentation software include options for adding text, images, animations, video clips and more to create visually appealing and engaging slideshows. It also enables real-time collaboration as multiple users can simultaneously edit and view a presentation.

The Global presentation software market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031. The need for presentation software has increased with the growing popularity of virtual events, meetings and conferences in place of physical ones owing to travel restrictions and social distancing norms during the COVID-19 pandemic. Many organizations have also adopted hybrid or remote work culture boosting the demand.

Key Takeaways
Key players operating in the presentation software market are Roche Holding AG, Abbott Laboratories, Sanofi SA, Novartis AG, AstraZeneca, Pfizer Inc., Merck & Co. Inc., Johnson & Johnson, GlaxoSmithKline, and Bayer Healthcare AG, among others.
Key opportunities in the market include scope foradding collaboration features for real-time feedback and annotations, integration with other productivity tools like CRM and team collaboration platforms.Advancements inareas like artificial intelligence and machine learning are enablingcapabilities likeanimation of slides, personalized recommendations,automatic generation of outlines and summaries.

Market Drivers
The main drivers boosting the global presentation software market include rising adoption of virtual meetings and digital conferencing tools owing to COVID-19, growing preference oforganizations for remote and hybrid work models, increasing need for interactive & engaging learning and training experiences andadvances in augmented and virtual reality technologies enablingimmersive presentations. Increasing internet and smartphone penetration are also favorable factors.

Challenges in the Presentation Software Market
The presentation software market faces various challenges such as the availability of open-source and free presentation software, pricing challenges due to low-cost or free alternatives, and integration challenges with legacy platforms. Features like collaboration, remote access, and real-time updates have become basic needs. Users now expect powerful tools for creating and delivering dynamic presentations across devices. Software providers must address these evolving requirements by offering seamless cross-platform usage, advanced customization capabilities, and integration with workflow tools at competitive prices to keep audiences engaged.

SWOT Analysis
Strength: Established players dominate with robust features and support. Weakness: Free and open-source options increase price pressure. Opportunity: Advanced capabilities for virtual and hybrid events. Threats: Changing user preferences and rapid evolution of collaboration tools.

Geographically, North America accounts for the largest share of the Presentation Software Market Demand currently due to early adoption of advanced workplace technologies. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to the rapid digital transformation of businesses in countries like China, India, Japan, and South Korea. The availability of low-cost software solutions and better connectivity is also propelling adoption.

The adoption of presentation software is highest among large enterprises to improve communication internally and with clients. The healthcare industry is also an emerging user of these tools for training medical workers and delivering public health updates virtually. With increased remote working, industries like banking and education have also significantly increased their investments in presentation software offerings to engage remote audiences effectively.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.