June 17, 2024
Reusable Sanitary Pads Market

Reusable Sanitary Pads Market Set for Rapid Growth Due to Increased Focus on Sustainability

The reusable sanitary pads market is gaining traction owing to women’s growing preference for environment-friendly menstrual products. Reusable sanitary pads are made from organic cotton or bamboo and are a cost-effective and sustainable alternative to disposable pads and tampons. The pads can be used for 3 to 5 years and only require washing after use. With growing awareness about menstrual waste and its adverse environmental impact, many consumers are switching to reusable pads.

The global reusable sanitary pads market is estimated to be valued at US$ 2,297.4 million in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Reusable Sanitary Pads Market are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, Avni.
The key opportunities in the reusable sanitary pads market include growing focus on sustainability among consumers and advocacy by feminism campaigns for menstrual waste reduction. Many developing nations still consider menstruation a taboo, reuseable pads can help improve menstrual hygiene in these countries.
Technological advancements include the incorporation of wetness-indicating stripes, discreet designs, absorbent bamboo fabric, leak-proof backing, etc. Startups are coming up with innovative period products like menstrual cups that offer an eco-friendly solution without the hassle of disposing or washing pads.

Market Drivers

One of the key drivers for the reusable sanitary pads market is the rising awareness about sustainability and environmental conservation. Disposable pads generate over 138,000 tonnes of waste annually. Reusable pads help reduce this menstrual waste. Secondly, reusable pads offer significant cost-savings over the long-run for consumers. They are a one-time investment lasting several years. Growing health consciousness is also driving the market as cloth pads are chemical-free and safer for the skin. Finally, areas with poor sanitation infrastructure benefit from reusable pads that can be washed at home.

Current Challenges In Reusable Sanitary Pads Market

The reusable sanitary pads market is still at a developing stage with several challenges. One of the major challenges is lack of awareness among consumers about availability and benefits of reusable pads. Most women are still unaware or hesitant about using cloth pads. High costs of branded reusable pads is another challenge restricting mass adoption. Proper disposal of used pads and maintaining hygiene is a concern raising doubts in some consumers. Some key players dominate the market limiting options for consumers. Overall acceptance and massive penetration of reusable pads will take time due to deep rooted preferences and practices. However, the tide is turning with increased focus on sustainability.


Strength: Eco-friendly and sustainable solution; Saves costs in long run; Absorbs more than disposables.
Weakness: High initial costs; Requires maintenance and washing; Bulky to carry compared to disposables.
Opportunity: Growing environmental concerns will boost demand; Potential in rural markets remains untapped.
Threats: Preference for convenient disposables; Limited brand awareness currently restricts market.

Europe accounts for the largest share of the reusable sanitary pads market currently, due to growing awareness about sustainability and environment protection. North America region is witnessing significant growth in demand for reusable pads, supported by presence of major global players. Asia Pacific region offers high growth potential for reusable pads market over the forecast period, driven by rising income levels in developing countries and shift towards branded menstrual hygiene products.

India represents one of the fastest growing geographical regions for reusable sanitary pads market globally. Availability of cheaper domestic brands and ‘Make in India’ initiative are driving adoption. Additionally, Government programs promoting menstrual hygiene along with penetration of e-commerce are aiding market growth in India. Overall, Asia Pacific region will witness strongest growth prospects for reusable pads market during forecast period 2024 to 2031.

1. Source: Coherent Market Insights, Public sources, Desk research.
2. We have leveraged AI tools to mine information and compile it.