by Sanitary pads, also known as sanitary napkins or menstrual pads, are absorbent items worn by women during their menstrual period. Reusable sanitary pads are made of organic cotton fabric or bamboo velour, which is breathable, soft, and able to hold menstrual flow. They are an environmentally sustainable alternative to disposable pads and tampons. The reusable pads can be washed and reused, reducing waste and saving users money over the long term.
The Global reusable sanitary pads market is estimated to be valued at US$ 4,425.3 Mn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Reusable Sanitary Pads Market Trends are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, Avni.
Key opportunities in the market include expanding availability through omnichannel retail platforms and leveraging social media to increase awareness. The growing popularity of sustainable, eco-friendly offerings will drive the demand for reusable pads.
Technological advancements include the development of leak-proof and ultra-absorbent materials as well as discrete designs. Smartphone apps help users track their menstrual cycle and predict periods. Some pads come with smell-proof and anti-bacterial coatings.
Market Drivers
The increasing focus on sustainable practices and reducing single-use plastic waste is a major driver for the reusable sanitary pads market. Users want eco-friendly options that have minimal impact on the environment. Reusable pads offer users the advantage of saving money in the long run as they are washable and last for over 1-2 years with proper care. This presents an attractive alternative to the recurring costs of disposable pads. Growing awareness about women’s health and hygiene is also fueling the demand for good quality menstrual hygiene options.
Current challenges in the Reusable Sanitary Pads Market
The reusable sanitary pads market is still in a nascent stage compared to disposable pads. Lack of awareness about the various benefits of reusable pads like cost-effectiveness, eco-friendliness etc. is one of the major challenges. Women especially in rural areas are still hesitant to use cloth pads due to social taboos surrounding menstruation. Proper disposal of used cloth pads is another issue that deters many from switching. Availability and affordability are other pain points as branded reusable pads are still not mainstream. However, things are changing gradually with increasing education and promotions by pad manufacturers.
SWOT Analysis
Strength: Reusable pads are more sustainable and cost less over time compared to disposables. They are safer, hypoallergenic and breathe better.
Weakness: Attitudinal barriers still exist. Old-fashioned views need to change. Initial investment is higher than disposables.
Opportunity: Growing popularity of period cups and eco-friendly products. Increased focus on sustainability is driving demand.
Threats: Disposable pads are deeply entrenched and advertised aggressively. Alternative new products pose competition.
Geographical regions of value concentration
North America currently dominates the reusable sanitary pads market in terms of value, followed by Europe. Developed nations have higher acceptance and uptake of sustainable period products. Countries like the US, UK, Germany, and Canada account for over 60% of overall sales. However, Asia Pacific is emerging as the fastest growing region due to rising awareness through social media influencers and period advocates creating demand in India and China.
Fastest growing geographical region
Asia Pacific region is slated to witness the fastest growth in the reusable sanitary pads market over the forecast period. This is attributed to a large women population, increasing purchasing power, and normalization of conversations around menstruation through social media engagement especially in developing nations like India. Additionally, home-grown start-ups are driving accessibility through affordable pricing and innovative marketing models tailored for emerging markets. The Asia Pacific reusable sanitary pads market is forecast to expand at a double-digit CAGR through 2031.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research.
2. We have leveraged AI tools to mine information and compile it.
