by Scalp care products are used to treat medical conditions associated with the scalp, and are also intended to provide nourishment and hydration to the scalp and hair follicles. They include shampoos, serums, and conditioners enriched with natural oils and plant extracts that soothe irritation, relieve itching and flakiness, treat dandruff and scalp psoriasis, and promote hair growth. The global scalp care market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Growing Awareness About Hair and Scalp Care
Changing consumer lifestyles and increasing awareness about personal grooming and self-care have boosted the demand for scalp care products globally. Growing knowledge about scalp health and its link to hair growth among consumers has driven them to invest more in specialized hair care products. According to a survey conducted by Mintel in 2021, 51% of global consumers consider scalp health as the number one priority for haircare. Similarly, education campaigns by scalp care brands and celebrity endorsements have raised awareness about conditions like dandruff and their treatment, propelling the sales of anti-dandruff and medicated scalp care products. The continual marketing efforts of scalp care product manufacturers in educating consumers about the importance of scalp health will continue driving market growth over the forecast period.
Rising demand for natural and organic scalp care products: Consumer preferences have been shifting towards natural and organic personal care products due to growing health and environmental concerns. They demand products made with natural extracts and oils that nourish the scalp without harsh chemicals. This growing demand for natural and organic scalp care is pushing brands to innovate and launch natural extracts-based formulations. For example, Moroccanoil launched an argan oil-infused scalp scrub in 2021, while Briogeo introduced a charcoal- & tea tree-based detox shampoo. This transition towards herbal and natural ingredients provides lucrative opportunities for scalp care product manufacturers.
SWOT Analysis
Strength: The scalp care market has a wide range of product offerings catering to specific needs such as hair fall, dandruff, dryness etc. This variety allows consumers to choose products based on their scalp concerns. Manufacturers offer specialized formulations with natural and herbal ingredients which has increased consumer preference. Growing awareness about scalp and hair health through online education and social media marketing is driving demand.
Weakness: Small local and regional players have limited resources for R&D, branding and marketing compared to global conglomerates. This acts as a deterrent for consumers opting for their products. Also, instability in raw material prices can impact profit margins of manufacturers.
Opportunity: The scalp care market in developing regions is expected to grow significantly during the forecast period. Rising disposable income and changing lifestyles is increasing the focus on personal grooming. Local companies can capitalize on this opportunity by offering affordably priced Yet high-quality products. Growing online and modern retail channels provide an avenue to promote scalp care brands and reach newer audiences.
Threats: Stringent regulations surrounding ingredients and product claims require extensive research and compliance measures. This results in increased costs for companies. Additionally, unstable economic conditions and price wars among competitors can negatively impact revenue streams. Environmental hazards pertaining to packaging disposal is another challenge.
Key Takeaways
The global Scalp Care Market Share is expected to witness high growth over the forecast period driven by increasing health awareness and changing consumer preferences. Rising focus on natural and herbal ingredients is favoring the demand for specialized formulations targeting specific scalp issues.
Regional analysis: The Asia Pacific region dominates the global scalp care market currently owing to large population base and rapid urbanization. China, India and other southeast Asian countries are major revenue generators. Growing middle class, higher disposable incomes and education about hair and scalp health through digital media are propelling the market in this region. North America and Western Europe are other lucrative markets driven by early adoption of new products and willingness to pay premium prices for innovation.
Key players: Leading players operating in the scalp care market are Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L’Oreal SA, Himalaya Wellness Company, Johnson & Johnson Inc., and The Estee Lauder Companies Inc. Key players are focused on expanding their product lines, strengthening digital presence and promoting their brands through influencer marketing to target diverse consumers globally.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
