July 16, 2024

Software Testing And QA Services Is Driven By Digital Transformation

Software testing and quality assurance (QA) services help organizations validate the quality, performance, and security of software applications, digital products, and other digital initiatives. With increasing digitalization and adoption of advanced technologies like artificial intelligence (AI), internet of things (IoT), cloud, and more across all industries, the demand for software testing and QA services is growing substantially. Organizations are increasingly outsourcing software testing services to third-party QA and testing providers in order to launch new digital solutions quickly and ensure they meet quality standards before release.


The global Software Testing And QA Services Market is estimated to be valued at Us$ 38.42 Bn in 2023 and is expected to exhibit a CAGR Of 13% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.


Market key trends:

One of the key trends in the software testing and QA services market is the growing adoption of test automation. Traditional manual testing methods are time-consuming and expensive for organizations. Test automation utilizes automated testing tools and techniques to validate software functioning automatically with minimal human intervention. This speeds up the testing process significantly. Automation also helps replicate real-world conditions without human errors. With continuous delivery and integration becoming mainstream, test automation has emerged as a necessity. QA and testing service providers are thus increasingly relying on test automation solutions and expertise to cater to growing client demands. Automation is expected to bring more efficiencies to software testing in the coming years.


Porter’s Analysis

Threat of new entrants: The software testing and QA services market requires high initial investments and established client relationships to penetrate the market. This poses moderate threat of new entrants.

Bargaining power of buyers: Due to the presence of many established players, buyers have high bargaining power to negotiate on price and quality of services.

Bargaining power of suppliers: The presence of many players offering testing and QA services moderately impacts the bargaining power of suppliers.

Threat of new substitutes: No major threat of substitutes due to specialized skills required for software testing.

Competitive rivalry: The market is highly competitive with presence of global and regional players competing on service offerings and pricing.

Key Takeaways

The Global Software Testing And QA Services Market Size is expected to witness high growth driven by increasing need for improving software quality and reducing operational costs. The market size is projected to reach US$ 38.42 Bn by 2023 at a CAGR of 13%.

Regional analysis:


North America dominates the market currently owing to presence of major players and technological advancements. Asia Pacific is expected to grow at fastest pace during the forecast period supported by growing outsourcing activities from countries like India and China.

Key players:



Key players operating in the software testing and QA services market are TCS, Wipro, Cognizant, Infosys, IBM, Qualitest, CGI, Mindtree, Cygnet Infotech, Maveric Systems, QA Mentor, A1QA, QA Source, QASource, Capgemini, Accenture, HCL Technologies, Atos, DXC Technology, Tech Mahindra. Players are focusing on expanding service offerings and capabilities through partnerships and acquisitions to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it