by The global sourdough market involves the production of fermented dough using naturally occurring lactobacilli and yeast. Sourdough bread is gaining popularity among health-conscious consumers as it is easier to digest and contains more nutrients than bread made from commercial yeast. It has a distinctive sour taste due to lactic and acetic acid produced during fermentation. Various prepackaged sourdough products including bread, pizza bases, and rolls are available in supermarkets. The market also comprises sourdough starters that are used to ferment dough at home. The growing popularity of artisanal breads and rising demand for gluten-free and sugar-free products are fueling the growth of the global sourdough industry.
The global Sourdough Market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
One of the key trends in the sourdough market is the increasing popularity of customized and regional sourdough breads. Various specialty bakeries are offering unique sourdough breads made from regional grain varieties and specialty starter cultures. For instance, bakeries offer breads made from endemic wheat varieties from different parts of Europe. Furthermore, online sourdough starter libraries have emerged, allowing people to access varied cultures from across the world. Another notable trend is the rising popularity of sourdough pizza. Several restaurants and pizzerias have started using naturally leavened sourdough crusts for pizzas which are gaining widespread acceptance among consumers. The market is also witnessing innovative product launches catering to the growing demand for gluten-free and vegan sourdough options. Several companies have introduced new products made from ingredients like sorghum, cowpeas, and millet aimed at health-conscious customers.
Porter’s Analysis
Threat of new entrants: The sourdough market requires high initial investments in equipment and ingredients. Established players have strong brand recognition which creates barriers for new entrants.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes like regular bread. However, health consciousness is increasing the demand for sourdough bread.
Bargaining power of suppliers: Flour suppliers have low bargaining power due to the availability of substitute ingredients. Yeast suppliers have moderate power due to their specialized nature.
Threat of new substitutes: Other fermented and gluten-free breads pose a threat. However, sourdough is perceived as a healthier option.
Competitive rivalry: The market is dominated by regional players. International players are entering through partnerships to gain market share.
Key Takeaways
The Global Sourdough Market Size is expected to witness high growth. Europe dominates more than 50% of the market led by countries like Germany, France and Italy. The popularity of artisanal baked goods and focus on traditional fermentation techniques drives the European market.
North America is the second largest market for sourdough. The increasing health consciousness and popularity of bakery culture in the US and Canada is propelling the market. Retail chains are introducing various sourdough products to cater to evolving consumer demand.
Key players operating in the sourdough market are Tata Communications Ltd. , Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc. These players are focusing on product innovation and mergers & acquisitions to gain market share.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
