July 21, 2024
Sourdough Market

The rising health consciousness driving the growth of Sourdough Market

The global Sourdough Market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Sourdough is a leavened bread where sourdough culture is used as the leavening agent instead of commercial yeast. It involves a naturally fermenting process that produces lactic and acetic acids and carbon dioxide bubbles that cause the bread to rise. Sourdough bread has complex flavors and aromas compared to regular bread. It is easy to digest and contains nutrients like dietary fiber, proteins, vitamins and antioxidants. Additionally, the fermentation process makes nutrients more bioavailable and bread stays fresh for longer. The growing preference for healthy eating habits and awareness about benefits of sourdough is driving its demand.

Market key trends:
One of the key trends in the sourdough market is the rising popularity of artisanal bakeries. Consumers are increasingly preferring bakeries that provide fresh and high quality sourdough breads. Several bakeries are focusing on using organic grains and sourdough cultures to produce tasty yet healthier breads. This has led to an upsurge in demand for sourdough starters and cultures from commercial bakeries. Moreover, with growing health conscious consumer base, products like sourdough crackers and crisps are also witnessing increased demand. Manufacturers are launching various delicious flavors of these products to cater to evolving consumer tastes.
Porter’s Analysis
Threat of new entrants: The sourdough market requires large investments in production facilities, distribution networks and brand development which make the threat of new entrants moderate.

Bargaining power of buyers: The presence of many alternatives in the bakery market gives buyers moderate bargaining power. However, sourdough products are gaining popularity due to their distinct taste.

Bargaining power of suppliers: Key ingredients like flour, yeast and bacteria cultures have many suppliers globally which gives them low bargaining power.

Threat of new substitutes: Alternative baking techniques have emerged but sourdough products offer distinctive taste and health benefits reducing potential threats from substitutes.

Competitive rivalry: The sourdough market has few global players while it also consists of several local and regional manufacturers leading to high competitive rivalry.

Key Takeaways

The global Sourdough Market Share is expected to witness high growth, exhibiting CAGR of 9.0% over the forecast period, due to increasing demand for specialty and organic bakery products. The market size for 2023 is estimated to be US$ 3.5 Bn.

Regional analysis: North America dominates the global sourdough market accounting for over 30% share mainly due to rising health consciousness. Europe is the second largest market stimulated by heritage baking cultures and traditions. Asia Pacific is the fastest growing market led by developing economies like China and India.

Key players operating in the sourdough market are Puratos Group, IREKS Group, Lallemand Inc., Lesaffre International Corporation, and Philibert Savours SAS. These companies focus on new product development, mergers, and geographical expansions to strengthen their global sourdough business.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it