May 11, 2024
Superyacht Market
Ict

Superyacht Market In Europe And North America Is Driven By Increasing Luxury Tourism

The superyacht market consists of large, luxurious motor or sail yachts in excess of 24 meters in length. Some of the key features of superyachts include ultra-modern amenities like swimming pools, gymnasiums, beauty salons and spas. They are often used for luxury cruising, entertaining high profile corporate clients or for private use by wealthy individuals. The demand for superyachts is rising in Europe and North America due to increasing luxury tourism activities. People with high net worth are opting for superyacht charters to enjoy exclusive getaways with family and friends. Superyachts provide the ultimate luxury travel experience with dedicated crew, private chefs and spacious staterooms.

The global superyacht market is estimated to be valued at US$ 7.67 Bn in 2024 and is expected to exhibit a CAGR of 7.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends:

One of the major trends in the superyacht market is the growing demand for hybrid superyachts. With rising environmental concerns, hybrid superyachts that utilize alternative fuels and green technologies are gaining more appeal. These yachts have electric motors along with conventional diesel engines that allow them to function on battery power in harbors and emission control areas. Hybrid systems significantly reduce emissions and operating costs compared to conventional superyachts. Another key trend is the increasing customization of superyachts as per the personalized needs of wealthy clients. Yard owners are focusing on unique exterior and interior designs developed through collaborations with renowned designers and architects. Advanced technologies like virtual reality are also being used to provide clients virtual previews of customized superyacht designs. This ensures they get bespoke luxury vessels tailored to their exact preferences.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is low in the superyacht market due to the high capital investments required to build quality superyachts.

Bargaining power of buyers: The bargaining power of buyers is moderate as superyachts present a niche luxury product with high quality standards that limits options for buyers.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as specialized skilled labor and high-quality materials required to build superyachts gives moderate control to suppliers.

Threat of new substitutes: There is low threat of substitutes for superyachts as they cater to a very exclusive luxury segment with no close substitutes.

Competitive rivalry: Competition is intense among established superyacht manufacturers to attract ultra-high net worth individuals and deliver uniquely designed luxury vessels.

Key Takeaways

The Global Superyacht Market Demand is expected to witness high growth over the forecast period of 2023 to 2030.

Regional Analysis: Europe is also a major market for superyachts with nations like Italy and Netherlands emerging as hubs for superyacht construction. The Asia Pacific region presents lucrative opportunities for market expansion backed by rising ultra-wealthy population and coastal tourism development in countries like China.

Key players: Key players operating in the superyacht market include ALS Limited, Asurequality Ltd, SGS SA, Bureau Veritas, Eurofins Scientific SE, Intertek Group PLC, Merieux Nutrisciences Corporation, Microbac Laboratories Inc., Neogen Corporation, Omega Diagnostics Group PLC, Crystal Chem Inc., and Danaher Corporation . These companies compete on quality, design innovation, and enhanced customer experience.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it