June 18, 2024
E-Commerce Packaging Market

The Global E-Commerce Packaging Market Is Driven By Surge In Online Shopping

E-commerce packaging solutions have gained prominence with increasing preference for online shopping amongst customers globally. E-commerce packaging products such as mailers, envelopes, boxes, cushioning, tapes and labels provide protection to fragile goods and prevent damage during shipping and handling. These packaging solutions are custom designed for different product categories including Fashion, Healthcare, Electronics, Home Furnishings and Personal Care. Choosing appropriate e-commerce packaging ensures products are delivered safely without any breakage or damage.

The global E-Commerce Packaging Market is estimated to be valued at Us$ 29.66 Bn in 2024 and is expected to exhibit a CAGR Of 9.8% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Sustainable e-commerce packaging is gaining traction amid rising environmental concerns. Packaging manufacturers are increasingly focusing on developing eco-friendly solutions made from recycled content to reduce plastic waste. Additionally, brands and retailers are collaborating to implement reusable and returnable packaging options. Specialty mailers made from materials such as tyvek and kraft paper provide protection at par with plastic solutions but have lower environmental impact. Biodegradable mailers and padded envelopes made from plant-based materials are other sustainable substitutes gaining popularity. Adoption of sustainable e-commerce packaging helps companies appeal to environmentally conscious consumers and strengthen their sustainability credentials.


Porter’s Analysis

Threat of new entrants: The threat of new entrants in the e-commerce packaging market is moderate. Established players dominate the market with strong brand recognition and economies of scale. However, the barriers to entry are relatively low.

Bargaining power of buyers: The bargaining power of buyers in the e-commerce packaging market is high. Buyers can negotiate prices down and have numerous packaging options available from various suppliers.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. While suppliers have some differentiation in terms of material, closure, and design options, buyers can switch between various suppliers.

Threat of new substitutes: The threat of substitutes is low. There are few substitutes that can offer the same functionality and protection for e-commerce products.

Competitive rivalry: The competitive rivalry in the e-commerce packaging market is high. Major players compete on pricing, innovation, and customer experience.

Key Takeaways

The Global E-Commerce Packaging Market Demand is expected to witness high growth over the forecast period. The Asia Pacific region dominates the market currently due to strong growth in the e-commerce sector in countries such as China and India.

Regional analysis:

Asia Pacific accounts for the largest share of the global e-commerce packaging market currently. Countries like China and India have seen exponential growth in the e-commerce industry. The region offers huge opportunities due to rising disposable incomes, increasing internet and smartphone penetration, and growing acceptance of online shopping.

Key players:

Key players operating in the e-commerce packaging market are Semperit AG Holding, Dia Rubber Co. Ltd., Asiatic Fiber Corporation, Woojin ACT Co. Ltd., Kimberly-Clark Corporation. These players are focusing on product innovation, partnerships, and geographic expansion to gain market share. Semperit AG Holding recently launched bubble mailers with improved bursting strength for fragile items.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it