February 25, 2024

The In-Mold Label Market Is Driven By Increasing Demand For Environment-Friendly Packaging Materials

The in-mold label market provides packaging solution that are recyclable, environment-friendly and cost-effective. In-mold labels are applied directly on the surface of plastic containers during the blow-molding or injection-molding process, thus integrating functional and aesthetic labeling information into the container itself. The labels become an integral part of the container making it durable and suitable for packaging various products across end-use industries such as food & beverage, automotive, chemical, healthcare, personal care, and others. As modern consumers are becoming increasingly eco-conscious, the demand for sustainable and recyclable packaging is growing exponentially. This has boosted the adoption of in-mold labels as they reduce the need for additional labels or adhesives, thereby reducing waste generation.

The global In-Mold Label Market is estimated to be valued at Us$ 5.12 Mn in 2024 and is expected to exhibit a CAGR Of 5.6% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends gaining traction in the in-mold label market is the increasing demand for digital printing technology. Digital printing allows on-demand printing of labels with variable data printing capabilities. This adds flexibility and personalized touch to the labels. Digital printing also enables lot-size-one production, thereby improving supply chain efficiencies. It has minimal ink and paper waste making it environment-friendly. Owing to these advantages, digital printing is widely being adopted for in-mold labels especially in industries such as food & beverage and personal care where variable and customized branding & labeling is required. This growing popularity of digital printing technology for in-mold labels is expected to push the market growth over the forecast period.

Porter’s Analysis

Threat of new entrants: The In-mold Label market requires high initial costs for setting up manufacturing facilities and obtaining specialized machinery, thereby posing significant barriers to entry for new players.

Bargaining power of buyers: Buyers in the In-mold Label market have moderate bargaining power due to the availability of several manufacturers and product differentiation.

Bargaining power of suppliers: The In-mold Label market witnesses presence of specialized machinery suppliers, providing suppliers with moderate bargaining power.

Threat of new substitutes: Currently, there exists no direct substitute for In-mold Labels. Alternative labeling options are not viable replacements for technical applications requiring chemical/temperature resistance.

Competitive rivalry: The In-mold Label market experiences strong competition due to presence of numerous manufacturers providing price-based and product differentiation strategies.

Key Takeaways

The Global In-Mold Label Market Demand  is expected to witness high growth. The global In-mold Label Market is estimated to be valued at US$ 5.12 Mn in 2024 and is expected to exhibit a CAGR of 5.6% over the forecast period 2024 to 2031.


Regional analysis:


Asia Pacific region holds the major share of over 35% of the global In-mold Label market and is projected to grow at over 7% CAGR through 2031. China, India, Japan, and South Korea are the major consumers of In-mold Labels in Asia Pacific due to large automotive manufacturing industries.

Key players:


Key players operating in the In-mold Label market are Apollo Tyres, Bridgestone Corporation (Firestone), Alliance Tire Group, Continental AG, Pirelli & C SpA, Balakrishna Industries Limited, Nokian Tyres PLC, Titan International Inc. (Goodyear Tires), Michelin, and Trelleborg Wheel Systems (Mitas).

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it