February 21, 2024

The North American outdoor furniture and grill market is driven by increased outdoor recreational activities

Outdoor furniture such as tables, chairs, loungers etc. and grills allow consumers to comfortably dine, relax and enjoy the outdoors. This sector has seen substantial growth in recent years driven by more people participating in outdoor recreational activities and events such as camping, picnics and backyard get-togethers. Increasing disposable incomes have also allowed consumers to invest more on premium outdoor furniture made from high quality materials like teak wood and wicker that is weather resistant and durable.

The global outdoor furniture and grill market is estimated to be valued at US$81.36 billion in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends witnessed in the outdoor furniture and grill market is the increasing demand for multi functional and portable furniture. The ongoing trend of remote workation and work from home among professionals has increased demand for furniture that allows consumers to work or relax comfortably both indoors and outdoors. This has led to innovations in portable and folding furniture designs that occupy less space when not in use but provide the same seating and dining experience. The market is also witnessing popularity of modular furniture where individual furniture pieces like chairs and tables can be easily assembled and disassembled in different arrangements based on space and requirement.

Porter’s Analysis

  • Threat of new entrants: The threat of new entrants in the outdoor furniture and grill market is low as it requires high initial investments and the market is dominated by well-established brands.
  • Bargaining power of buyers: The bargaining power of buyers is high due to the availability of various product options at different price points and quality levels.+
  • Bargaining power of suppliers: The bargaining power of suppliers is moderate since raw material availability is consistent and suppliers have opportunities to find new buyers.
  • Threat of new substitutes: Substitutes like indoor furniture and electronics pose a moderate threat since they offer alternative usage of time.
  • Competitive rivalry: The competitive rivalry is high among key players to gain market share through product innovation, brand awareness and expansion of distribution channels.

Key Takeaways

The global outdoor furniture and grill market is estimated to be valued at US$81.36 billion in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.

The global outdoor furniture and grill market is expected to witness high growth owing to rising consumer preference for outdoor activities and infrastructure development of parks and recreation areas.

North America dominates the outdoor furniture and grill market led by the US where outdoor living has become integral to the culture. Europe is the second largest market for outdoor furniture and grill attributed to rising consumer spending on recreational activities and products in countries like Germany, UK and France. The Asia Pacific region offers lucrative opportunities driven by increasing middle class population, growing urbanization and demand for comfortable outdoor living spaces in China, India and other Southeast Asian countries.

Key players: Key players operating in the outdoor furniture and grill market are Ashley Furniture Industries, Brown Jordan, Century Furniture, Homecrest Outdoor Living, Brown Jordan, Weber-Stephen Products LLC, Lynx Grills and Broil King.
Weber-Stephen Products LLC is a leading manufacturer of grills, smokers and accessories. Lynx Grills is known for stainless steel built-in grills with solid fuel options. Homecrest Outdoor Living offers a wide selection of patio furniture sets made from sustainable Acacia hardwood, aluminum and wicker. Brown Jordan is recognized for high-quality, durable teak collections designed for commercial and resort use.