April 22, 2024

Wine Market is Estimated to Witness High Growth Owing to Advancement in Automation and Technologies

Wine products have witnessed significant demand over the years owing to their health benefits as well as use in social gatherings and occasions. Increasing disposable income and rising socializing habits have positively influenced the wine market growth globally. Moreover, wine consumption has evolved beyond traditional markets and found new markets in developing regions of Asia and Africa.

The Global wine market is estimated to be valued at US$ 3422.75 Bn in 2024 and is expected to exhibit a CAGR of 30% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Global Wine Market Size  are Semtech Corporation, Cisco Systems Inc., Huawei Technologies Co. Ltd., Comcast Corporation, Hewlett Packard Enterprise, NETGEAR Inc., TEKTELIC Communications Inc., Kerlink, Embit S.R.L., IMST GmbH, Aaeon Technology Inc, Laird Connectivity, Multi-Tech Systems Inc., Loriot SAS, Link Labs Inc., Senet Inc., WI-SUN Alliance, Actility S.A., The Things Industries B.V., Libelium Comunicaciones Distribuidas S.L. The key players are focusing on implementing advanced automation technologies across vineyards and wineries to improve production efficiency. Furthermore, the players are launching IoT based solutions to monitor grape ripening, control climate and detect diseases.

The key opportunities in the wine market include growing consumer demand from millennials, increasing socialization habits post covid pandemic and expansion in untapped regional markets of Asia and Africa. Moreover, the adoption of personalized wines, enhanced wine tourism experiences and premiumization trends are further driving the market growth.

Recent technological advancement such as implementation of IoT, AI and automation is optimizing grape growing, winemaking and bottling processes. Wineries are using sensors, RFID tags, drones and automated machineries for tasks like harvesting, sorting, crushing, fermentation and bottling. This is helping in improving traceability, consistency and yields.

Market Drivers

One of the key driver for the wine market is the growing health consciousness among consumers. There is significant evidence showing moderate consumption of wine helps in reducing risk of heart diseases and improves cognitive health. Also, changing work culture and increasing socialization is fueling the consumption of wine beverages in lunches, dinners and occasions. Further, premiumization trend and perceived status appeal associated with premium wines is driving their demand especially in developed markets.

Current challenges in Wine Market:

The wine market is facing challenges like changing consumer preferences, intense competition, increasing health awareness among consumers, introduction of alternative beverages like craft beer. Younger consumers are moving away from wine towards other drinks. The traditional wine markets in Europe are also facing mature growth. Climate change is also impacting grape production and quality in many regions. Stringent regulations around marketing and labeling of wine products also impacts players. Sustaining margins remains a key challenge given rising costs of operations.

SWOT Analysis

Strength: Widely accepted beverage with long history of consumption. presence of many heritage brands boosts the market.

Weakness: Very sensitive to economic cycles. Higher taxation on wine products impacts affordability.

Opportunity: Emerging markets in Asia Pacific and Latin America present new growth avenues. Developing new variants like canned wine attracts younger consumers.

Threats: Popularity of other alcoholic and non-alcoholic beverages impacts market share of wine. Vulnerable to climate change risks on grape production.

Geographical regions in terms of value

Europe accounts for the major share of over 30% of the global wine market in terms of value led by countries like France, Italy and Spain. North America is the second largest region due to high per capita wine consumption particularly in United States.

Fastest growing region

Asia Pacific region is poised to be the fastest growing region for the wine market during the forecast period. Countries like China, Japan, India are witnessing rising culture of wine consumption among the affluent population. The burgeoning middle class in the region presents significant opportunities for wine producers to tap into the potential.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it