by The global women health app market is estimated to be valued at US$ 3,14 Bn in 2023 and is expected to exhibit a CAGR of 14 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The women health app market comprises mobile apps that provide information and track different aspects of women’s health such as menstrual cycles, fertility, signs of premenstrual syndrome, ovarian cysts, menstrual disorders, and offer other health and wellness related services. These apps help create awareness about women’s health issues and track menstrual cycles, fertility predictions, symptoms related to pre-menstrual syndrome and menopause. They also provide customization to understand individual body patterns and predict fertility window.
Market key trends:
One of the major trends witnessed in the women health app market is the growing availability of app-based contraceptives prescription. Various apps such as Natural Cycles allow women to track their menstrual cycle and fertility signs to plan or avoid pregnancy. They use an algorithm to analyze the temperature readings and menstrual history of users to determine the fertile window. Some other apps including Nurx and Planned Parenthood Direct allow women to consult doctors online and receive birth control prescriptions without in-person visits. The increasing adoption of these digital contraceptives is expected to drive the market growth over the forecast period.
Porter’s Analysis:
Threat of new entrants: The women’s health app market has moderate barriers for new entrants to enter the market due to high research and development costs associated with developing apps. However, the growing market offers opportunities for new players.
Bargaining power of buyers: Buyers have moderate bargaining power in the women’s health app market due to the availability of various product choices from existing women’s health app developers.
Bargaining power of suppliers: The diversity of app development platforms empowers app developers with high bargaining power over app platform providers and other tech suppliers.
Threat of new substitutes: Substitutes offer potential threat as alternative tracking technologies such as smartwatches and fitness trackers provide similar health tracking functionalities as women’s health apps.
Competitive rivalry: The women’s health app market experiences high competitive rivalry due to the large number of app developers offering diverse apps for women’s health needs.
Key Takeaways:
The Global Women Health App Market Size is expected to witness high growth, exhibiting CAGR of 14% over the forecast period, due to increasing awareness about women’s health issues and growing need for menstrual and fertility tracking.
Regional analysis: North America dominated the global women health apps market in 2023 and is expected to continue its dominance over the forecast period. The increasing focus of leading players on product innovations and the presence of advanced IT infrastructure in the region contributes to its large share. However, Asia Pacific is expected to grow at the fastest pace during the forecast period, owing to rising health concerns among women, technological advancements, and increasing internet penetration in emerging countries of the region.
Key players: Key players operating in the women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Clue dominated the market in 2023 and offers a fertility tracking and period tracker app used by over 100 million users globally. Fitbit, Inc. offers women health features through its wearable devices and app including menstrual cycle and fertility tracking.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
