by The global Bath bombs Market is estimated to be valued at US$ 133.04 Bn in 2022 and is expected to exhibit a CAGR of 4% over the forecast period 2023-2031.
Market Overview:
Bath bombs are solid balls made from dry ingredients that fizz and dissolve when added to bath water. They are used to alter the aesthetic and scenting attributes of bath water. Bath bombs contain moisturizing ingredients like oils, moisturizers and emulsifiers that leave the skin feeling soft after use. They are widely popular among millennials and Gen Z for their variety in scents and colors appealing to individual styles. With rising trend of self-care and wellness, bath bombs cater to emotional and physical relaxation needs at home, giving them an edge over traditional bath salts.
Market key trends:
One key trend witnessed in the bath bombs market is the shift towards natural and organic ingredients. Consumers are increasingly scrutinizing ingredient labels and preferring products made from natural essential oils, herbs and botanical extracts over synthetic fragrances, colors and preservatives. Companies are responding to this demand by launching organic and vegan bath bomb ranges made from ingredients like cocoa butter, coconut oil, clay and citrus peel powders. Another notable trend is customized and personalized bath bombs. Online retailers and artisan manufacturers allow consumers to design their own bath bombs by choosing from a palette of colors and fragrance combinations. This has boosted consumer engagement and experiences in the bath and body category.
Porter’s Analysis
Threat of new entrants: The bath bombs market requires high initial investment for R&D, manufacturing facilities, and brand building. Thus threat of new entrants is moderate.
Bargaining power of buyers: The bargaining power of buyers is high as bath bombs have several substitutes and buyers can switch to alternatives easily.
Bargaining power of suppliers: Raw material suppliers have moderate bargaining power as there are several suppliers for ingredients like citric acid, baking soda, essential oils etc.
Threat of new substitutes: Products like bath salts, fizzies provide threats. However, bath bombs remain popular for novelty factor.
Competitive rivalry: Being an emerging market, competition is high among existing players to gain market share through product innovation, branding and competitive pricing.
Key Takeaways
The global Bath Bombs Market Share is expected to witness high growth, exhibiting CAGR of 4% over the forecast period 2023-2031, due to increasing demand for aromatherapy and personal care products.
Regional analysis: North America dominates the bath bombs market currently. However, Asia Pacific is expected to be the fastest growing market due to rising middle class population and increasing spending on self-care products in countries like China and India. Europe also captures significant market share.
Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Key players are focusing on new product launches with innovative fragrances and textures to attract more consumers.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
