April 22, 2024

Cosmetic Revolution in Acne Care: Anti-acne Cosmetics Market is Set to Drive Skincare Routine Personalization

The anti-acne cosmetics market comprises products that help treat acne and minimize its appearance. These include face washes, toners, serums, creams, gels, and other topical products containing ingredients like benzoyl peroxide, salicylic acid, retinoids, and tea tree oil that reduce acne-causing bacteria and inflammation.

The global anti-acne cosmetics market is estimated to be valued at US$ 2591.87 Mn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030.

Acne vulgaris is the most common skin condition affecting people worldwide, especially teenagers, caused due to clogged pores and hormone fluctuations. The rising prevalence of acne has increased the demand for effective over-the-counter products to stop breakouts and treat acne scars. Anti-acne cosmetics provide customized acne care routines with the power of anti-bacterial, anti-inflammatory and exfoliating ingredients. The advent of natural anti-acne ingredients and multipurpose cosmetic formulations like primers, tinted moisturizers and BB creams with acne treatment benefits has further boosted the market growth.

Key Takeaways

Key players operating in the anti-acne cosmetics market are Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad Inc, L’Oréal S.A., The Mentholatum Company Inc., Kosé Corporation, and Galderma Laboratories LP. Growing awareness about skin health and availability of effective over-the-counter products are fueling the demand for anti-acne cosmetics globally. Major companies are expanding their reach through e-commerce platforms and entering developing markets in Asia Pacific and Latin America.

Market Key Trends

Personalization is a key trend in the anti-acne cosmetics industry. Manufacturers are developing customized acne skin care routines and multi-tasking formulations tailored to individual skin concerns and types. They contain targeted ingredients and concentrations suitable for mild, moderate or severe acne. Blends of benzoyl peroxide, salicylic acid with hydrators or plant-based oils improve efficacy and minimize irritation. The trend allows consumers to choose products aligned with their skin needs and lifestyles.

Porter’s Analysis

  • Threat of new entrants: New companies entering this market face high capital requirements, established brand image and distribution network of existing players.
  • Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes and established brand loyalty.
  • Bargaining power of suppliers: Suppliers of raw materials have low bargaining power due to commodity nature and availability of substitutes.
  • Threat of new substitutes: Threat remains moderate as there are alternatives available for different skin types.
  • Competitive rivalry: Market is dominated by global players making it difficult for small brands to gain market share in the highly competitive space.

Geographical Regions

North America accounts for the largest share of the anti-acne cosmetics market currently in terms of value due to high per capita spending on personal care products and growing skin concerns among millennials.

The Asia Pacific region is expected to witness fastest growth during the forecast period owing to increasing awareness, growing middle class population with higher disposable incomes and busy lifestyles leading to stress-related acne problems. Countries like India, China and South Korea are anticipated to be lucrative markets.