by The Europe tissue and hygiene paper market comprises products such as toilet paper, tissues, paper towels, napkins, facial tissues, and others. Tissue and hygiene paper products are very important consumables used across households and commercial spaces for maintaining personal hygiene. Their demand is increasing owing to increasing health awareness among consumers and growing preference for sustainable and eco-friendly paper products in the region. The constantly evolving lifestyle of people coupled with rising disposable income levels have positively impacted the sales of these products in Europe.
The Global Europe tissue and hygiene paper market is estimated to be valued at US$ 60.14 Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period from 2024 to 2030.
Key Takeaways
Key players operating in the Europe tissue and hygiene paper market are AbbVie, Lundbeck, Eisai, Pfizer, Merck & Co., Inc., Novartis, AstraZeneca, GlaxoSmithKline, Acorda Therapeutics, and Ceretec. Key players in the market are focusing on expanding their production capacities and investments in R&D to cater to the growing demand and launch new sustainable product varieties.
The major opportunities in the Europe tissue and hygiene paper market include increasing demand from foodservice establishments and businesses, focus toward biodegradability and sustainability, and growing demand for premium hygiene products.
The Europe Tissue And Hygiene Paper Market is also witnessing high growth owing to expansion of major players in emerging economies. Key players are investing heavily in countries such as Russia, Poland, and Turkey to leverage high growth opportunities.
Market drivers
One of the key drivers for the growth of Europe tissue and hygiene paper market is the increasing demand for sustainable and eco-friendly products. There is rising awareness among consumers about deforestation and its impact. Thus, they are preferring tissues and towels made from recyclable content or from sustainably managed forests. This trend is driving many players to invest in developing innovative paper varieties using recycled pulp content.
PEST Analysis
Political: The changing regulations regarding paper waste management and usage of sustainable raw materials will impact this market. Economic: Economic growth and rising disposable incomes in European countries will boost demand for premium tissue and hygiene paper products. Social: Rising awareness about health and hygiene will drive demand for sanitary products in Europe. Technological: Advanced paper making technologies enable use of recycled fibers while retaining product quality. Automation in production facilities enhances output
Geographical Regions with High Market Concentration
Western Europe accounts for the lion’s share of the European tissue and hygiene paper market in terms of value. Countries like Germany, UK, France and Italy collectively account for over 50% of the European market revenue due to high disposable incomes, healthcare infrastructure and awareness levels regarding hygiene. Per capita spending on tissue and hygiene products is significantly higher in Western Europe compared to Central and Eastern European nations.
Fastest Growing Regional Market
Central and Eastern European countries are poised to be the fastest growing regional market for tissue and hygiene paper over the forecast period. Expansion of modern retail channels, growing middle class population with rising spending power and wester influences will boost sales of premium tissue and hygiene products in nations like Poland, Hungary, Czech Republic, Romania etc. Government investments to enhance health and sanitation standards will also support market growth in Central and Eastern Europe.
