February 25, 2024
France Fashion Ecommerce Market

France Fashion E-Commerce Market Connected with Amazon’s Dominant Online Fashion Presence

The France Fashion E-Commerce Market is estimated to be valued at US$ 17.52 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The France fashion e-commerce market involves online retail of apparel, footwear, and fashion accessories. The market has witnessed significant growth in recent years owing to rising internet penetration and increasing preference of consumers towards online shopping. Furthermore, online shopping provides consumers with variety of products, attractive discounts, easy return policies and convenience of home delivery which is driving growth of this market.

Market key trends:

The online fashion industry in France is dominated by Amazon having around 30% market share in 2021. Its wide range of offerings and affordable prices have made it popular choice among consumers. Another major trend is growth of mobile commerce. Increasing usage of smartphones and app-based shopping have propelled m-commerce in fashion segment. Moreover, players are focusing on personalized experience and exclusive brands. Developing customized product recommendations and digital catalogues is enhancing consumer retention. Live chat, virtual try-on and AR/VR technologies are also gaining traction.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate in the France fashion ecommerce market due to substantial capital requirements and well-established brands.
Bargaining power of buyers: The bargaining power of buyers is high because of availability of many competitors and options for customers.
Bargaining power of suppliers: The bargaining power of suppliers is moderate given the importance of few global brands.
Threat of new substitutes: The threat of new substitutes is low as fashion products have limited substitutes.
Competitive rivalry: The rivalry is intense among key players.

Key Takeaways

The  France Fashion Ecommerce Market Share is expected to witness high growth, exhibiting CAGR of 13% over the forecast period 2023 to 2030, due to increasing penetration of internet and smartphones. The market size is projected to reach US$ 17.52 billion in 2023.

Regional analysis: France dominates the fashion ecommerce market in Europe holding over 36% share in 2022. rising popularity of online shopping and attractive offers are boosting the France fashion ecommerce market.

Key players: Key players operating in the France fashion ecommerce market are Amazon, Cdiscount, Vente-Privée, Asos, Sarenza, Spartoo, La Redoute, Galeries Lafayette, Showroomprive, and Zalando. Amazon maintains leading position with over 25% market share. The other major players are focusing on enhancing digital presence and omnichannel capabilities.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it