April 24, 2024

Ghost Kitchen Market Witnesses High Growth Owing to Rising Demand for Delivery and Take-out Meals

The Ghost Kitchen market caters to the rising demand for delivery and take-out meals across the globe. Ghost Kitchens, also known as virtual kitchens or dark kitchens, provide a production facility for food delivery brands with no dining area. They allow restaurant owners to cook food intended solely for delivery/take-out, thereby reducing costs associated with rent and waitstaff. Ghost kitchens are convenient spaces for restaurants to expand their delivery zones and menus without having to rent another physical space. Food delivery has seen exponential growth in recent years driven by changing lifestyles, busier schedules, and the pandemic.

The Global Ghost Kitchen Market is estimated to be valued at US$ 70.37 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period of 2023 to 2030.

Key Takeaways

Key players operating in the Ghost Kitchen market are CloudKitchens, Kitchen United, REEF Technology, Virtual Kitchen Co., Zuul Kitchens, Deliveroo Editions, Kitopi, DoorDash Kitchens, Grubhub/Seamless, Swiggy Access, Uber Eats Kitchens, Rebel Foods, Ghost Kitchen Brands, JustKitchen, and Keatz. CloudKitchens is the largest player with commercial kitchen spaces across the US, Middle East, and Asia.

The ghost kitchen market offers significant opportunities for restaurant brands and third-party operators to expand into new markets and increase delivery footprint without investing capital for additional physical locations. Online food delivery platforms are partnering with ghost kitchen operators to offer delivery-only menus to customers. Partnerships allow restaurant concepts access to new customers via virtual restaurants without set-up costs.

The global expansion of food delivery giants like DoorDash, Uber Eats, and Deliveroo has increased the demand for cloud kitchens around the world. Key players are opening new facilities across regions to partner with local restaurant businesses and capture a greater share of the growing online food delivery demand. Western markets like the US and Europe currently dominate, but Asia-Pacific is anticipated to witness fastest growth given rising internet penetration and purchasing power in countries like India and Indonesia.

Market Drivers

– Growth of mobile/online food delivery services: Rising smartphone usage, access to internet, and convenience of doorstep delivery have boosted the popularity of food delivery apps globally. This directly increases the demand for ghost kitchens.

– Lower rental and operational costs: Ghost kitchens eliminate costs associated with dining area maintenance and waitstaff. This allows restaurant operators to price meals competitively and boost margins.

Market Restraints

– Lack of dine-in experience: Ghost kitchens cannot provide the in-person dining experience that regular restaurants offer customers. This may limit their appeal for certain cuisines and occasions.

– Dependence on third-party delivery platforms: Since ghost kitchens solely rely on delivery partners for orders, disruptions on platforms can negatively impact their business. This lack of direct customer interface is also a challenge.
Segment Analysis: Ghost kitchen market can be segmented into independent cloud kitchens, commissary/shared kitchens, and kitchen pods. Independent cloud kitchens are dominating the market as they provide high flexibility to restaurants and cloud kitchen operators to launch new brands, test new cuisines, and expand to new delivery zones at low costs without investing heavily in expensive restaurant infrastructure. Independent cloud kitchens occupied over 50% of the total ghost kitchen market share in 2024.

Global Analysis: Regionally, North America dominated the Ghost Kitchen Market in 2024 with over 35% share. Growth in the number of delivery orders, partnerships between restaurants and delivery platforms, focus on delivering unique culinary experiences are driving the market in North America. Asia Pacific is the fastest growing region due to rising use of online food delivery platforms and growing organized retail industry in countries like India, Japan and China. Countries like India and China are expected to witness highest CAGRs during the forecast period owing to increasing number of startup in the ghost kitchen industry and expanding reach of food delivery services.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it