Menstrual cups are reusable and eco-friendly alternatives to traditional disposable pads and tampons used during menstruation. Made of medical-grade silicone or rubber, menstrual cups collect menstrual flow rather than absorbing it like pads and tampons. Cups are designed to create a seal inside the vagina to prevent any leakage. Their use reduces the substantial waste generated from disposable sanitary products, making them a more sustainable option. With growing environmental consciousness worldwide driving demand for greener alternatives, more women are opting for reusable cups.

The global menstrual cup market offers a wide range of product styles and sizes to choose from based on age and anatomy. While they involve a learning curve to use initially, cups prove to be cost effective in the long run. Their protection lasts up to 12 hours, allowing women flexibility during their periods. The cups’ hypoallergenic materials make them skin friendly without risk of rashes, drying or toxicity as seen with some pads and tampons.

The global Menstrual Cup Market is estimated to be valued at US$ 959.83 Mn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends:

One of the key trends driving the global menstrual cup market is the rising preference for organic and eco-friendly period care products among women and teens. With increased awareness about the toxicity levels of dyes, fragrances and bleaches used in disposable pads and tampons, consumers are switching to more natural alternatives like cups that don’t use such chemicals. Another major trend is the emergence of innovatively designed flexible cups suitable for different needs such as workouts. For instance, cups shaped with convenient knobs are now available for easy removal without touching the cup. Waterproof and ultra-thin options allow women to be leak-proof during sports and exercise, further bolstering the cups’ sales worldwide

Porter’s Analysis

Threat of new entrants: Low as there are high investment requirements in establishing manufacturing plants and developing material science expertise to produce menstrual cups safely.

Bargaining power of buyers: Moderate as menstrual cups have few substitutes and buyers have options between multiple companies for menstrual cups of similar quality.

Bargaining power of suppliers: Low due to widespread availability of raw materials like silicone and medical grade plastics required for producing menstrual cups.

Threat of new substitutes: Low as menstrual cups offer better absorption and usability compared to pads and tampons while posing no health risks.

Competitive rivalry: High as key players compete on parameters like product branding, innovation in designs, marketing strategies and after-sales services.

Key Takeaways

The Global Menstrual Cup Market Demand is expected to witness high growth.

Regional analysis: North America currently dominates the global menstrual cup market and is expected to continue its dominance over the forecast period. Rising awareness about benefits of menstrual cups through online channels and growing preference for eco-friendly period products are expected to propel market growth in the region.

Key players: Key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Key players focus on new product launches, partnerships with NGOs and marketing campaigns emphasizing on hygienic and eco-friendly features of menstrual cups to strengthen their market position.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it